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Wine Management and Marketing, Volume 2
With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradoxically, however, this recent period also offers new opportunities. Through the presentation of original research results, reading grids, illustrations and case studies, Wine Management and Marketing 2 analyzes the main challenges facing the wine industry and considers new opportunities: a renewed dynamism of technical, organizational and commercial innovations; the adaptability of actors; a greater introduction of new technologies; etc. The multi-faceted approach adopted by the authors and experts offers an enriched reflection, which provides a better understanding of the current state of the wine industry, and presents various levers for adapting to new commercial, societal and environmental expectations.
Wine Management and Marketing Opportunities for Companies and Challenges for the Industry
This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.
The Oxford Companion to Wine
This wine book provides comprehensive coverage on all aspects of wine making, and puts wine, wine-making and wine drinking into historical perspective.
Wine Drinking Culture in France
This book provides a new interpretation of the relationship between consumption, drinking culture, memory and cultural identity in an age of rapid political and economic change. Using France as a case-study it explores the construction of a national drinking culture -the myths, symbols and practices surrounding it- and then through a multisited ethnography of wine consumption demonstrates how that culture is in the process of being transformed. Wine drinking culture in France has traditionally been a source of pride for the French and in an age of concerns about the dangers of 'binge-drinking', a major cause of jealousy for the British. Wine drinking and the culture associated with it are, f...
Agricultural Standards
A collection of studies of agri-food standards in the modern economy, this work addresses these and helps to define the scope of the emerging study of the politics of standards setting. It contains an overview essay dealing with the multiple ways of thinking about, approaching and defining food and agricultural standards.
Essen in Europa
Was der (europäische) Mensch isst, wird heutzutage nicht zuletzt durch Wissenschaft, Technologie und Markt reguliert. Im Zuge einer »Verwissenschaftlichung« des Alltags sind Nahrung und Ernährung vielfältigen Standardisierungen unterworfen. Dieser Band untersucht anhand empirischer Studien biowissenschaftliche Ernährungsforschung, Präventivmedizin, europäische Harmonisierung und globalisierte Märkte. Ethnografische Zugänge, die Ansätze der Nahrungsanthropologie und Wissenschaftsforschung mit Studien zur materiellen Kultur verbinden, werfen ein neues Licht auf die institutionellen und individuellen Aushandlungs- und Aneignungsprozesse der europäischen Standards zu Ernährung.
Bulletin de l'O.I.V.
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Wine Law and Policy
Wine law and policy have evolved significantly over the last century, progressively moving from national terroirs to a global market. In this process, countries and regions took different approaches to address new problems wish are analyzed in this book.
