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This unusual volume seeks to accomplish three related goals: * to assess the extent and limits of media power in election campaigns * to extend the concept of media agenda-setting to include the contributions of powerful news sources in the process of election agenda formation * to evaluate the impact of national system variables (differences in political and media systems) on the balance of party and media forces in the formation of campaign agendas In the process, it searches for ways of measuring the discretionary power of the media in electoral politics, testing this in terms of the relative ability of journalists and politicians to shape election campaign agendas.
This book reviews the research on campaigns and elections and investigates the effects of campaigning in referendums, drawing on panel survey data, media content data, focus groups, and interviews with journalists and campaign managers. The authors argue that the media coverage not only influences public perceptions of the campaign, the referendum issue and the party leaders, but that, in a close race, it also shapes the voting and the political future of the incumbent party. The first study to investigate the dynamics and effects of a referendum campaign on politicians, media and citizens, this innovative volume will be of interest to students and researchers of political communication.
This authoritative and comprehensive survey of political communication draws together a team of the world′s leading scholars to provide a state-of-the-art review that sets the agenda for future study. It is divided into five sections: Part One: explores the macro-level influences on political communication such as the media industry, new media, technology, and political systems Part Two: takes a grassroots perspective of the influences of social networks - real and online - on political communication Part Three: discusses methodological advances in political communication research Part Four: focuses on power and how it is conceptualized in political communication Part Five: provides an international, regional, and comparative understanding of political communication in its various contexts The SAGE Handbook of Political Communication is an essential benchmark publication for advanced students, researchers and practitioners in the fields of politics, media and communication, sociology and research methods.
Germany's landmark 1998 election saw for the first time in the Republic's fifty-year historyan incumbent Chancellor and his entire government replaced. In this collection fourteen distinguished scholars, from both sides of the Atlantic, have come together to give the first detailed scholarly account of this historic event. From a variety of perspectives the essays, based on in-depth interviews, explore the election candidates, parties, and issues, and places them within the context of the Federal Republic's history, the end of the Bonn Republic and the beginning of the Berlin Republic. Special chapters focus on the growing importance of women inelectoral politics, voting behavior and the influence of the media, and the significance of the election for the European Union. Based on in-depth interviews with political leaders and extensive field research this book is ideally suited for specialists in German and European politics and the interested reader who wants far more depth of coverage than the main stream media can provide.
To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public's civic engagement, agenda priorities, and party preferences.
Is the process of political communications by the news media and by parties responsible for civic malaise? A Virtuous Circle sets out to challenge and critique the conventional wisdom. Based on a comparative examination of the role of the news media and parties in 29 postindustrial societies, focusing in particular on Western Europe and the United States, this study argues that rather than mistakenly 'blaming the messenger' we need to understand and confront more deep-rooted flaws in systems of representative democracy.
The study of elections, voting behavior and public opinion are arguably among the most prominent and intensively researched sub-fields within Political Science. It is an evolving sub-field, both in terms of theoretical focus and in particular, technical developments and has made a considerable impact on popular understanding of the core components of liberal democracies in terms of electoral systems and outcomes, changes in public opinion and the aggregation of interests. This handbook details the key developments and state of the art research across elections, voting behavior and the public opinion by providing both an advanced overview of each core area and engaging in debate about the rel...
This title was first published in 2000. Offering original insights into the relationship between media and democratic theory, this volume brings together a renowned collection of international specialists who examine media and democracy, professional journalism, the anatomy of content and the current issues which concern both institutions. Challenging conventional discourse, this comprehensive collection contains the most incisive and informative articles on this fundamental subject.
Political journalism is often under fire. Conventional wisdom and much scholarly research suggest that journalists are cynics and political pundits. Political news is void of substance and overly focused on strategy and persons. Citizens do not learn from the news, are politically cynical, and are dissatisfied with the media. This book challenges these assumptions, which are often based on single-country studies with limited empirical observations about the relation between news production, content, and journalism's effects. Based on interviews with journalists, a systematic content analysis of political news, and panel survey data in different countries, this book tests how different systems and media-politics relations condition the contents of political news. It shows how different content creates different effects, and demonstrates that under the right circumstances citizens learn from political news, do not become cynical, and are satisfied with political journalism.
The dialogue conducted via the press, television, advertising and the opinion polls beween politicians and the people in the 1997 campaign and its run-up is analyzed here. Special attention is paid to the innovations and changes that marked the 1997 campaign.