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Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume I
This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This first volume is focused on economic issues.
Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume II
This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.
Research Anthology on Small Business Strategies for Success and Survival
Running a small business provides opportunity for greater success, increased growth, and potentially the chance to move to the global business arena, yet also much more risk. Small businesses not only have less employment, but also less annual revenue than a regular-sized business. With the growth of large corporations and chain businesses, it has become harder to maintain the survival of a small business. The COVID-19 pandemic has also brought more pressure onto the already unsteady survival of small businesses, due to forced closures, decreased agility, fewer technological innovations, and smaller customer bases. The Research Anthology on Small Business Strategies for Success and Survival ...
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The Growth of Firms, Middle East Oil and Other Essays
Published in 1971: At first glance it might seem that the three subjects dealt with in the essays written over the last twenty years and now collected in this volume could hardly be more diverse, beginning with the growth of the firm and moving from the international petroleum industry to the Middle East generally. Oddly enough, however, these subjects are connected by the same type of historical logic that characterizes the diversification of an industrial firm: the logic in the simple principle that one thing leads to another.
Political Marketing
Electronic inspection copies are available for instructors Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers. Key features of each chapter include: - Short chapter introduction and learning summaries - Discussion questions to share in the classroom - Annotated suggestions for further reading - Lists of key terms to consider This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses. Dr Robert P. Ormrod, University of Aarhus, Denmark Dr Stephan C. Henneberg, University of Manchester Professor Nicholas J. O'Shaughnessy, Queen Mary, University of London
Advanced Technologies for Humanity
This book gathers the proceedings of the International Conference on Advanced Technologies for Humanity (ICATH’2021), held on November 26-27, 2021, in INSEA, Rabat, Morocco. ICATH’2021 was jointly co-organized by the National Institute of Statistics and Applied Economics (INSEA) in collaboration with the Moroccan School of Engineering Sciences (EMSI), the Hassan II Institute of Agronomy and Veterinary Medicine (IAV-Hassan II), the National Institute of Posts and Telecommunications (INPT), the National School of Mineral Industry (ENSMR), the Faculty of Sciences of Rabat (UM5-FSR), the National School of Applied Sciences of Kenitra (ENSAK) and the Future University in Egypt (FUE). ICATH’...
Managing Customer Value
Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to "conformance to technical standards," according to quality expert Bradley Gale. While some have ventured a step farther to measure customer satisfaction, few of them, Gale demonstrates, have attempted to track market-perceived "quality" -- how buyers select among competing suppliers, why orders are won or lost, and which competitors are succeeding in which market segments. Using cases including Milliken & Company; AT&T, United Van Lines, and Gillette, Gale shows how leading-edge companies have gone beyond the minimal achievements of conformance quality and customer s...
