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Harry Kabran was a young man in the Polish Army when the Germans invaded Poland in 1939. He was captured and put in a prison farm in Germany. Harry escaped and walked across Germany at night, hiding in wheat fields during the day. When he returned to Poland he was arrested by the Soviets and sent to a labor camp near the Arctic Circle. When the Polish Army was reconstituted, Harry joined the Polish Army. He fought along side the Russian Army advancing toward Germany. Along the way his unit liberated a women's concentration camp. His unit met up with the Allied Forces in Berlin.
With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Effective writing and speaking Building and Marketing brands Developing contacts and networks Social and Digital Media Strategy Gaining experience and internships Crisis management Successful pitching Press conferences Working with individual athletes, teams and league organizations Agents, Broadcast Networks and Agencies Understanding the global sports market The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals. No other book offers such a valuable insider's view of the sports communications industry or the importance of PR and media relations in building successful sports organizations.
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