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An Anatomy of Humor
  • Language: en
  • Pages: 192

An Anatomy of Humor

People experience humor daily through television, newspapers, literature, and contact with others. Rarely do social researchers analyze humor or try to determine what makes it such a dominating force in our lives.

The Psychology of Humor
  • Language: en
  • Pages: 464

The Psychology of Humor

  • Type: Book
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  • Published: 2010-07-27
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  • Publisher: Elsevier

Research on humor is carried out in a number of areas in psychology, including the cognitive (What makes something funny?), developmental (when do we develop a sense of humor?), and social (how is humor used in social interactions?) Although there is enough interest in the area to have spawned several societies, the literature is dispersed in a number of primary journals, with little in the way of integration of the material into a book. Dr. Martin is one of the best known researchers in the area, and his research goes across subdisciplines in psychology to be of wide appeal. This is a singly authored monograph that provides in one source, a summary of information researchers might wish to k...

Linguistic Theories of Humor
  • Language: en
  • Pages: 426

Linguistic Theories of Humor

So this English professor comes into class and starts talking about the textual organization of jokes, the taxonomy of puns, the relations between the linguistic form and the content of humorous texts, and other past and current topics in language-based research into humor. At the end he stuffs all

The Senses of Humor
  • Language: en
  • Pages: 267

The Senses of Humor

Why do modern Americans believe in something called a sense of humor, and how did they come to that belief? Daniel Wickberg traces the relatively short cultural history of the concept to its British origins as a way to explore new conceptions of the self and social order in modern America. More than simply the history of an idea, Wickberg's study provides new insights into a peculiarly modern cultural sensibility. The expression "sense of humor" was first coined in the 1840s, and the idea that such a sense was a personality trait to be valued developed only in the 1870s. What is the relationship between medieval humoral medicine and this distinctively modern idea of the sense of humor? What ...

The Game of Humor
  • Language: en
  • Pages: 197

The Game of Humor

Humor, wit, and laughter surround each person. From everyday quips to the carefully contrived comedy of literature, newspapers, and television we experience humor in many forms, yet the impetus for our laughter is far from innocuous. Misfortune, stupidity, and moral or cultural defects, however faintly revealed in others and ourselves, seem to make us laugh. Although discomforting, such negative terms as superiority, aggression, hostility, ridicule, or degradation can be applied to instances of humor. According to scholars, Thomas Hobbes's "superiority theory"--that humor arises from mischances, infirmities, and indecencies, where there is no wit at all--applies to most humor. With the excep...

Humor Works
  • Language: en
  • Pages: 268

Humor Works

Increased productivity. High morale. Effective change management. Reduced workplace conflict, stress, and burnout. These aren't laughing matters -- or are they? Most business leaders today completely overlook one of the most valuable tools available to them humor. Using dozens of examples and anecdotes, this book explores the connections between humor and creativity, teamwork, risk-taking, and effective communication. In addition to exploring the benefits of humor, the author also provides research-based explanations and answers to important questions like: -- What is humor? -- Why is it so closely related to creativity -- How does it reduce stress? The book also includes exercises and tips to help you experience the benefits of humor for yourself, and will show you how to implement them in your work.

The Humor Code
  • Language: en
  • Pages: 256

The Humor Code

Part road-trip comedy and part social science experiment, a scientist and a journalist “shed fascinating light on what makes us laugh and why” (New York Post). Two guys. Nineteen experiments. Five continents. 91,000 miles. The Humor Code follows the madcap adventures and oddball experiments of Professor Peter McGraw and writer Joel Warner as they discover the secret behind what makes things funny. In their search, they interview countless comics, from Doug Stanhope to Louis CK and travel across the globe from Norway to New York, from Palestine to the Amazon. It’s an epic quest, both brainy and harebrained, that culminates at the world’s largest comedy festival where the pair put thei...

Sweet Madness
  • Language: en
  • Pages: 208

Sweet Madness

Written for all who are interested in the mechanics of humor, Sweet Madness presents a general discussion and introduction to the roles of paradox, metaphor, and fantasy in humor. The operation of the implicit and the unconscious in humor; the importance of humor to human life; and the development, from childhood on, of the sense of humor are discussed. The background for this serious study is drawn from such fields as psychiatry, psychology, anthropology, and sociology. William F. Fry, in this work, presents a new theory of the structure of humor based on the sometimes little understood psychological processes experienced by those who use humor or are exposed to humor. It is these relationships with other fields of study that allows for this investigation into the anatomy of humor. Fry, in this outstanding and erudite volume, takes a giant step in furthering our thinking about humor in transactional terms. Humor and a sense of humor are a vital part of human interactions, and as such, this book has much to contribute to the study of psychology, cultural, communications, and of coursehumor itself.

Humor in Advertising
  • Language: en
  • Pages: 240

Humor in Advertising

  • Type: Book
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  • Published: 2006
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  • Publisher: M.E. Sharpe

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Humor in the Advertising Business
  • Language: en
  • Pages: 205

Humor in the Advertising Business

Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.