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Basic English for Tourism: Teori & Praktis Bahasa Inggris untuk Pemandu Wisata"
Buku "Basic English for Tourism: Teori & Praktis Bahasa Inggris untuk Pemandu Wisata" adalah panduan komprehensif yang dirancang untuk membantu pemandu wisata meningkatkan keterampilan berbahasa Inggris mereka. Buku ini membahas pentingnya bahasa Inggris dalam industri pariwisata, memberikan perkenalan tentang sektor ini, serta mencakup teknik-teknik praktis dalam pemesanan dan reservasi. Selain itu, pembaca diajarkan cara menyambut tamu dengan ramah, menyampaikan informasi pariwisata secara efektif, dan menggunakan bahasa tubuh serta ekspresi wajah untuk memperkuat komunikasi. Pembahasan dalam buku ini juga mencakup cara memperluas kosakata khusus pariwisata, mengenalkan budaya dan tradisi lokal kepada wisatawan, serta memberikan rekomendasi tempat wisata yang menarik. Buku ini juga mengulas strategi pemasaran dan promosi pariwisata, serta pentingnya etika dan kesadaran budaya dalam industri ini. Melalui pendekatan yang praktis dan interaktif, buku ini menjadi sumber daya berharga bagi calon pemandu wisata dan profesional pariwisata yang ingin meningkatkan kemampuan komunikasi mereka dalam konteks global.
MANAJEMEN PERHOTELAN DAN PARIWISATA
Buku Manajemen Perhotelan dan Pariwisata ini disusun oleh para akademisi dan praktisi dalam bentuk buku kolaborasi. Walaupun jauh dari kesempurnaan, tetapi kami mengharapkan buku ini dapat dijadikan referensi atau bacaan serta rujukan bagi akademisi ataupun para profesional. Sistematika penulisan buku ini diuraikan dalam empat belas bab yang memuat tentang pengnatar industri perhotelan dan pariwisata, manajemen hotel, strategi pemasaran dalam industri perhotelan, manajemen sumber daya manusia di sektor pariwisata, pengelolaan keuangan dan akuntansi dalam hotel dan pariwisata, teknologi dan inovasi dalam industri perhotelan, kepemimpinan dan etika bisnis dalam pariwisata, pengelolaan destinasi pariwisata, pengelolaan risiko dan krisis dalam pariwisata, pariwisata berkelanjutan dan tanggung jawab sosial perusahaan, pengembangan produk pariwisata dan inovasi, manajemen pengalaman wisatawan, peluang karir dalam industri perhotelan dan pariwisata, tantangan dan tren masa depan dalam industri perhotelan dan pariwisata.
E-marketing
For courses in Internet Marketing or E-marketing This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a profound effect on how marketing is approached today. Included is coverage of marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship management strategy ...
Brand Loyalty
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E-marketing
Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
Strategic Management for Travel and Tourism
Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.
Rural Tourism in Europe
With an expected growth rate of around 6 per cent rural tourism is developing faster than the overall growth rate for international tourism arrivals. Due to its special importance for the European region, three seminars were held in Belgrade (Serbia), Kielce (Poland) and Yaremcha (Ukraine) to focus on three major issues: to contribute to a better understanding of rural tourism and to offer additional tools for planning and execution of initiatives; to enhance the importance of rural tourism in the agendas of governments and international organizations; to generate political and financial support for the development of rural tourism. (WTO)
Experiential Marketing in an Age of Hyper-Connectivity
This book will serve as a first-stop, academic resource for every scholar of experiential marketing, aspiring marketing and consumer behavior student, agency executive, professor, and experiential marketing practitioner. It is as rigorous as it is informative and can be used as an introductory reading for experiential marketing courses and seminars, and as a playbook for future research development in the experiential marketing domain. This book will help readers learn the state of customer experience and experiential marketing, understand the use of experiential marketing in specific contexts such as fashion or e-retail, and how to reach and expand a firm’s customer base using experiential promotional products. It includes cutting-edge sensory marketing developments that can be used in a firm’s customer experience strategy to create hedonic experiences. Overall, this book captures the essence of experiential marketing, the newest marketing paradigm.
Entrepreneurship in Tourism
The development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship. This is a critical, yet accessible, introduction to the subject. Structured into twelve chapters, this book takes an intuitive step-by-step progression through entrepreneurship in tourism: context, theoretical perspectives and definitions; the entrepreneurial process from concept to reality to growth, policy context and future directions. Featuring learning outcomes, ‘reflective practice’ activities and a range of international case studies that encourage critical thinking and practical applications, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level.
