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Email Persuasion
"A results getting tour de force. This is simply the best book on email marketing I have ever read." Howard Lothrop"Email Persuasion: The Step-By-Step Guide to Attracting More Clients and Winning More Sales With Email Marketing" Business fads come and go, but Email Marketing has consistently outperformed all other marketing strategies. In Email Persuasion, marketing expert Ian Brodie reveals the techniques that are working right now to allow professionals and small businesses to connect with potential clients, build trust-based relationships and generate more sales through email.Inside the book you'll discover: The Customer Insight Mapping technique for building deep understanding of what yo...
A Vulgar Art
In A Vulgar Art, Ian Brodie uses a folkloristic approach to stand-up comedy, engaging the discipline's central method of studying interpersonal, artistic communication and performance. Because stand-up comedy is a rather broad category, people who study it often begin by relating it to something they recognize—“literature” or “theatre”; “editorial” or “morality”—and analyze it accordingly. A Vulgar Art begins with a more fundamental observation: someone is standing in front of a group of people, talking to them directly, and trying to make them laugh. So, this book takes the moment of performance as its focus, that stand-up comedy is a collaborative act between the comedi...
At the Centre of Government
"Canada's prime minister is a dictator." "The Sun King of Canadian government." "More powerful than any other chief executive of any other democratic country." These kinds of claims are frequently made about Canada's leader – especially when the prime minister's party holds a majority government in Parliament. But is there any truth to these arguments? At the Centre of Government not only presents a comprehensively researched work on the structure of political power in Canada but also offers a first-hand view of the inner workings of the Canadian federal government. Ian Brodie – former chief of staff to Prime Minister Stephen Harper and former executive director of the Conservative Party...
Professional Services Marketing
A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected prof...
Friends of the Court
In the first book-length study of interest group litigation in Canada, Friends of the Court traces the Canadian Supreme Court's ever-changing relationship with interest groups since the 1970s. After explaining how the Court was pressured to welcome more interest groups in the late 1980s, Brodie introduces a new theory of political status describing how the Court privileges certain groups over others. By uncovering the role of the state in encouraging and facilitating litigation, this book challenges the idea that interest group litigation in Canada is a grassroots phenomenon.
The Lord of the Rings Location Guidebook
The only authorised guide to the many New Zealand locations used in the filming of all three Lord of the Rings films. Since the first screening of The Lord of the Rings: The Fellowship of the Ring in 2001, New Zealand has become the embodiment of Middle-earth to millions of moviegoers and Tolkien readers the world over. This definitive full-colour guidebook, completely updated and expanded since it was first published as a New Zealand exclusive edition for Christmas 2002, showcases the principal movie set locations around New Zealand as seen in all three films. A perfect book for those swept away by the beauty of the locations in the Lord of the Rings trilogy, it includes: * Maps and location directions * Useful touring information including accommodation, food and entertainment suggestions * GPS references to location sites * Exclusive movie photographs, plus stunning before-and-after photos by the author * Sections written specially by Peter Jackson (Director), Alan Lee (Designer), Richard Taylor (Special FX) and Barrie Osborne (Producer), plus contributions from all the actors
Visit Somerset: History and Heritage
Somerset is a county that has it all. Ranked seventh in the UK for size with vast expanses of open, unspoilt spaces waiting to be explored. Join award winning author and photographer, Ian Brodie, on a journey of discovery through the history and heritage of the county. Uncover the stunning variety of scenery: compare the bleak majesty of the Mendip Hills with the ever-changing vistas of Exmoor, the soft folds of the southern hills, the rich green flatness of the Levels, the great expanses of sand beaches with their popular resort towns and the rocky headlands at either end of the Somerset shoreline. Discover noble ‘wool’ churches, with their imposing towers and contrast them to the dignity of Georgian Bath, the medieval quaintness of Wells or bustling market towns like Taunton, Yeovil and Frome. Presented by Visit Somerset, the official Destination Management Organisation for Somerset, this ebook showcases more than 200 sensational places to visit. It includes in-depth touring information, handy hints, maps and over 750 stunning images.
Power Questions
An arsenal of powerful questions that will transform every conversation Skillfully redefine problems. Make an immediate connection with anyone. Rapidly determine if a client is ready to buy. Access the deepest dreams of others. Power Questions sets out a series of strategic questions that will help you win new business and dramatically deepen your professional and personal relationships. The book showcases thirty-five riveting, real conversations with CEOs, billionaires, clients, colleagues, and friends. Each story illustrates the extraordinary power and impact of a thought-provoking, incisive power question. To help readers navigate a variety of professional challenges, over 200 additional,...
Middle-Earth Landscapes
Sumptuous hardback gift edition combining the best of the Hobbit and Lord of the Rings Location Guides, plus brand new photography unique to this book. In the epic film trilogies created by Peter Jackson, New Zealand has become Middle-earth. From the majestic peaks of the Southern Alps to the rolling hills and Volcanic Plateau of the North Island, the world of The Lord of the Rings and The Hobbit was stunningly re-created on an epic scale. Photographer Ian Brodie has captured these locations in all their beauty and splendour. Featuring the most breathtaking photographs from his bestselling The Lord of the Rings Location Guidebook and The Hobbit Motion Picture Trilogy Location Guidebook, plus all-new imagery and contributions by Peter Jackson, Richard Taylor, Andy Serkis and Alan Lee, this is a magnificent record of a historic era in film-making, and a peerless collection of landscape and location photography by a master of his craft. Featuring contributions from Peter Jackson and other members of the films' cast and crew, as well as fascinating background to the film-making process, this is the ultimate tribute to the land and its locations.
Cameras in Narnia
Using stills from the movie, his own photographs and interviews with key cast and crew, Ian Brodie describes the journey from book to screen, explaining how modern technology enabled directory Adrew Adamson and his team to bring this ageless childre's class to breathtaking life
