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Feeding the Future
Outlines practical solutions to global food supply problems in the twenty-first century, suggesting relevant ways to address key issues related to food safety, conservation, global trade, and more. Original.
A Matter of Bottom-Up or Top-Down Processes: The Role of Attention in Multisensory Integration
The integration of information from various sensory modalities influences behaviour. It can induce behavioural benefits such as faster reaction times and enhanced detection of noisy signals but may also produce illusions, all of which have been characterized by specific neuronal signatures. Yet, while these effects of multisensory integration are largely accepted, the role of attention in this process is still the object of intense debate. On the one hand, it has been suggested that attention may guide multisensory integration in a top-down fashion by selection of specific inputs to be integrated out of the plethora of information in our environment. On the other hand, there is evidence that...
Food
"Food: The Key Concepts presents an exciting, coherent and interdisciplinary introduction to food studies for the beginning reader. Food Studies is an increasingly complex field, drawing on disciplines as diverse as Sociology, Anthropology and Cultural Studies at one end and Economics, Politics and Agricultural Science at the other. In order to clarify the issues, Food: The Key Concepts distills food choices down to three competing considerations: consumer identity; matters of convenience and price; and an awareness of the consequences of what is consumed. The book concludes with an examination of two very different future scenarios for feeding the world's population: the technological fix, which looks to science to provide the solution to our future food needs; and the anthropological fix, which hopes to change our expectations and behaviors. Throughout, the analysis is illustrated with lively case studies. Bulleted chapter summaries, questions and guides to further reading are also provided."--P. [4] of cover.
Longevity Policy
This book focuses on public policy issues concerning Social Security, pensions, and older workers that arise because people are living longer. The question it addresses is, ¿What should be the retirement policy responses to increased longevity?¿ Not only has increased longevity occurred for all major demographic groups, but people are healthier at older ages. This book draws on international experience to recommend solutions for U.S. policy.
Paying the Tab
What drug provides Americans with the greatest pleasure and the greatest pain? The answer, hands down, is alcohol. The pain comes not only from drunk driving and lost lives but also addiction, family strife, crime, violence, poor health, and squandered human potential. Young and old, drinkers and abstainers alike, all are affected. Every American is paying for alcohol abuse. Paying the Tab, the first comprehensive analysis of this complex policy issue, calls for broadening our approach to curbing destructive drinking. Over the last few decades, efforts to reduce the societal costs--curbing youth drinking and cracking down on drunk driving--have been somewhat effective, but woefully incomplet...
Your Stone Age Brain in the Screen Age
An award-winning neurologist on the Stone-Age roots of our screen addictions, and what to do about them. The human brain hasn’t changed much since the Stone Age, let alone in the mere thirty years of the Screen Age. That’s why, according to neurologist Richard Cytowic—who, Oliver Sacks observed, “changed the way we think of the human brain”—our brains are so poorly equipped to resist the incursions of Big Tech: They are programmed for the wildly different needs of a prehistoric world. In Your Stone Age Brain in the Screen Age, Cytowic explains exactly how this programming works—from the brain’s point of view. What he reveals in this book shows why we are easily addicted to sc...
Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge
This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.
The Illusionist Brain
How magicians exploit the natural functioning of our brains to astonish and amaze us How do magicians make us see the impossible? The Illusionist Brain takes you on an unforgettable journey through the inner workings of the human mind, revealing how magicians achieve their spectacular and seemingly impossible effects by interfering with your cognitive processes. Along the way, this lively and informative book provides a guided tour of modern neuroscience, using magic as a lens for understanding the unconscious and automatic functioning of our brains. We construct reality from the information stored in our memories and received through our senses, and our brains are remarkably adept at tricki...
Find Your Flow
Flow is an optimal mental state that you can control, create, and experience every day. Once you learn how to master flow, your happiness will flow quickly and effortlessly as you use strategies to gain control over your life, focus on what matters most, and motivate action toward your goals and dreams. But how do you harness flow? In Find Your Flow, life coach and neuro-linguistic programming practitioner Sarah Gregg reveals a powerful four-step journal system that can be applied to your everyday life. All it takes is a few minutes a day to help you find your flow through: Morning grateful flow—wake up happy as you start your day, writing words of gratitude and creating a positive mood th...
