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Proceedings of IAC in Vienna 2017
International Academic Conference on Global Education, Teaching and Learning and International Academic Conference on Management, Economics, Business and Marketing and International Academic Conference on Transport, Logistics, Tourism and Sport Science. Vienna, Austria 2017 (IAC-GETL + IAC-MEBM 2017 + IAC-TLTS 2017), November 24 - 25, 2017.
Perspectives on Modern Economy
This book aims to provide researchers from basic disciplines of the economics fields such as consumer behavior and public economy with a variety of distinctive perspectives in today’s world where the behavior and preferences of economic actors have changed completely, and the economic policies of countries have been redrafted.
Advances in the Human Side of Service Engineering
This book reports on cutting-edge research and best practices in developing innovative service systems. It covers issues concerning the suitability of a given system for human use, human services, and excellent human experiences. It explores a wide range of ways in which human factors in engineering, ergonomics, human–computer interaction (HCI), cognitive engineering, and many other disciplines can contribute to the design and management of service systems. It considers aspects related to cost effectiveness, ethics, and privacy, among others, and covers applications in many areas, from healthcare to education, transportation, and the economy. Based on the AHFE 2021 Conference on the Human Side of Service Engineering, held virtually on 25–29 July, 2021, from USA, this book provides readers with a comprehensive overview of current research and future challenges in the field of service engineering, together with practical insights into the development of innovative services for various kinds of organizations.
The Future of Management Control is Fair
The design of Management Control Systems (MCS) in the context of financial institutions should be reconsidered with regards to their ability to improve organizational justice perceptions. Promoting organizational justice can help banks to build significantly more trust and influence employees’ behaviors in the best interest of the organization. Especially the design of Beyond Budgeting as a MCS that emphasizes social control mechanisms and facilitates autonomous working appears to be a promising concept for the design of future MCS in the context of financial institutions.
Internal Crowdsourcing in Companies
This open access book examines the implications of internal crowdsourcing (IC) in companies. Presenting an employee-oriented, cross-sector reference model for good IC practice, it discusses the core theoretical foundations, and offers guidelines for process-management and blueprints for the implementation of IC. Furthermore, it examines solutions for employee training and competence development based on crowdsourcing. As such, the book will appeal to scholars of management science, work studies, organizational and participation research and to readers interested in inclusive approaches for cooperative change management and the IT implications for IC platforms.
Online Reputation Management in Destination and Hospitality
Online Reputation Management in Destination and Hospitality’s comprehensive collection of research decodifies the best practices existing in the market, developing innovative strategies for tourism, hospitality, and destination managers to tailor marketing communication strategies to attract attention and boost their reputation.
Occupational Health and Rehabilitation
Sustaining a healthy and productive work environment for employees with health issues and work disabilities or those returning to work after sick leave may present a challenge to employers. This publication offers unique insights into occupational health and rehabilitation, covering international perspectives as well as a variety of health-related disciplines. Policymakers, employers, employees, researchers and students will find new approaches to questions of how to maintain work ability and health in the workplace: Which motives influence strategic planning in the healthcare and employment sector? How can the return of employees after sick leave be facilitated? How best to implement innovations while keeping the workplace safe and healthy? And how does occupational rehabilitation benefit from evidence-based knowledge transfer? Contents• Work Ability and Work Disability• Return to Work• Work and Health• Work and Innovation
Bierwerbung in Deutschland und Russland: Eine Analyse der Werbesprache
Bierwerbung ist ein großer und wichtiger Bestandteil der Werbeindustrie. Sie nimmt in den Medien einen hohen Rang ein, da Bier in vielen Ländern als eines der beliebtesten Getränke gilt. Aus diesem Grund existieren unzählige Biersorten und dementsprechend vielfältig ist auch die Werbung dafür - und natürlich ist die Werbung in jedem Land unterschiedlich. Im vorliegenden Buch wird die Bierwerbung in den Ländern Deutschland und Russland analysiert und miteinander verglichen. Im Mittelpunkt der Studie steht die Thematik der interkulturellen Werbung. Werbung als Teil der Kultur widerspiegelt viele soziale Prozesse und bringt kulturelle Besonderheiten einer Gesellschaft, wie z.B. Rollenverhalten, Normen, Werte und Moralvorstellungen, zum Ausdruck. Zum Teil bestimmt sie so auch unser Leben. Aufgrund der Werbung kaufen wir bestimmte Produkte, besuchen bestimmte Restaurants, sehen bestimmte Filme und lesen bestimmte Bücher. Werbung spricht uns an oder nicht - sie kommuniziert uns bestimmte Themen oder Anliegen. Bierwerbung spielt dabei eine besondere Rolle, da sie von einer breiteren Zielgruppe wahrgenommen wird.
Erfolgsauswirkungen der operativen Planung
Nahezu jedes Unternehmen muss heute in irgendeiner Form Planungen durchführen. Zu komplex sind die Unternehmen in ihrem Umfang und ihren Aufgaben geworden, als dass ihre Führung noch aus der unmittelbaren Anschauung und Erfahrung heraus möglich ist. An die Stelle von „trial and error“ treten heute wissenschaftliche Planungsmethoden, die den Planungsprozess objektiv, wiederholbar und nachprüfbar gestalten. Somit gehört die Planung mittlerweile zu den wichtigsten Aufgaben der Unternehmensführung und zum Standardrepertoire des Managements. Trotz dieses hohen Stellenwertes gerät die Unternehmensplanung, insbesondere die operative Planung, bei vielen Führungskräften immer wieder in d...
