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FUNDAMENTOS Y TECNICAS DE INV.COMER (10a
"Fundamentos y técnicas de investigación comercial" es un manual dirigido a todas aquellas personas, estudiantes, profesionales de la docencia o de la gestión de la empresa, deseosas de iniciarse o profundizar en el área de la investigación comercial desde la perspectiva de una ciencia auxiliar del marketing estratégico. El libro contempla tres grandes áreas. La primera es metodológica. En ella se tratan las necesidades de información de las empresas, la concepción moderna de la investigación comercial y sus aspectos éticos, así como su implantación en la empresa. La segunda parte expone las técnicas de obtención de información, cualitativas y cuantitativas: técnicas primarias y secundarias, como las bases de datos, los paneles de consumidores, de detallistas y de audiencias. La tercera parte expone las técnicas de tratamiento de la información, univariantes y multivariantes, de dependencia e interdependencia.
Journal of China Marketing Volume 6 (1)
This journal has been discontinued. Any issues are available to purchase separately.
Muslims in Spain, 1492-1814
In Muslims in Spain, 1492-1814: Living and Negotiating in the Land of the Infidel, Eloy Martín-Corrales surveys Hispano-Muslim relations from the late fifteenth to the eighteenth centuries, a period of chronic hostilities. Nonetheless there were thousands of Muslims in Spain at that time: ambassadors, exiles, merchants, converts, and travelers. Their negotiating strategies, and the necessary support they found on both shores of the Mediterranean prove that relations between Spaniards and Muslims were based on reasons of state and on a pragmatism that generated intense political and economic ties.These increased enormously after the peace treaties that Spain signed with Muslim countries between 1767 and 1791.
Between Court and Confessional
This book examines the careers and writings of five inquisitors, explaining how the theory and regulations of the Spanish Inquisition were rooted in local conditions.
The Right to Dress
Presents a global history of dress regulation and debates around how human life and societies should be visualised and materialised.
Black Saints in Early Modern Global Catholicism
This is the untold story of how black saints - and the slaves who venerated them - transformed the early modern church. It speaks to race, the Atlantic slave trade, and global Christianity, and provides new ways of thinking about blackness, holiness, and cultural authority.
Water Resources Systems of the Philippines: Modeling Studies
This book presents a number of modeling studies of various water resources systems in the humid tropics and the typical short, steep mountain-to-coast systems in the archipelagic setting of the Philippines. Covering natural and rural systems, urban watersheds and built systems, such as reservoirs and flood control systems, it discusses modeling studies based on pure simulation and combined optimization-simulation. The book offers insights into real-world water resources modeling, and as such is a valuable resource for academics and practitioners in the Philippines, as well as those in other Asian regions with similar water resources systems, and similar issues, problems and concerns.
A Companion to Viceregal Mexico City, 1519-1821
This book presents a historical overview of colonial Mexico City and the important role it played in the creation of the early modern Hispanic world. Organized into five sections, an interdisciplinary and international team of twenty scholars scrutinize the nature and character of Mexico City through the study of its history and society, religious practices, institutions, arts, and scientific, cartographic, and environmental endeavors. The Companion ultimately shows how viceregal Mexico City had a deep sense of history, drawing from all that the ancient Americas, Europe, Asia, and Africa offered but where history, culture, and identity twisted and turned in extraordinary fashion to forge a new society. Contributors are: Matthew Restall, Luis Fernando Granados, Joan C. Bristol, Sonya Lipsett-Rivera, Frances L. Ramos, Antonio Rubial García, Alejandro Cañeque, Cristina Cruz González, Iván Escamilla González, María del Pilar Martínez López-Cano, Enrique González González, Paula S. De Vos, Barbara E. Mundy, John F. López, Miruna Achim, Kelly Donahue-Wallace, Martha Lilia Tenorio, Jesús A. Ramos-Kitrell, Amy C. Hamman, and Stacie G. Widdifield. See inside the book.
