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Gestão do turismo
Este livro é uma coletânea dos TCCs desenvolvidos pelos alunos do Programa de Mestrado Profissional em Turismo do Instituto Federal de Sergipe. Ao longo de dois anos de dedicação, criatividade e pesquisa, os alunos elaboraram diversos produtos tecnológicos inovadores, voltados para a resolução de desafios contemporâneos que atingem a cadeia produtiva do turismo. Dividido em dez capítulos, o livro explora temas como gestão de destinos turísticos, turismo cultural, ecoturismo, gastronomia e turismo de base comunitária, com foco nas particularidades e potencialidades do Estado de Sergipe. Cada capítulo sugere soluções práticas e sustentáveis, apresentando à sociedade e ao trade turístico ideias transformadoras que podem ser aplicadas e aprimoradas. Seja você um profissional do turismo, um acadêmico ou alguém curioso sobre o fascinante mundo que envolve essa área, esta obra se tornará uma ferramenta indispensável. Com propostas inovadoras, ela apresenta maneiras de repensar o turismo e de implementar soluções tecnológicas que contribuem para o desenvolvimento sustentável.
Gestão do turismo
O livro "Gestão do Turismo: Reflexões Teóricas e Novas Perspectivas" oferece uma análise abrangente e atualizada dos desafios e oportunidades no campo do turismo, destacando temas atuais e relevantes. A obra reúne contribuições de diversos pesquisadores que exploram questões cruciais, como a importância do turismo sustentável, a gestão de projetos e o papel das novas tecnologias na promoção de destinos. É uma leitura essencial para acadêmicos, profissionais do setor e gestores públicos, oferecendo uma base sólida de conhecimento e estratégias inovadoras para enfrentar os desafios contemporâneos e explorar as oportunidades emergentes no campo do turismo. Em tempos de rápidas transformações globais e mudanças nos comportamentos dos turistas, esta obra proporciona percepções valiosas para quem deseja estar à frente das tendências e contribuir para um futuro sustentável e próspero do turismo.
Indicações Geográficas, Signos Coletivos e Desenvolvimento Local/Regional - Vol. 2
Esta obra foi elaborada com objetivo de reunir as mais atuais pesquisas e dados sobre os signos distintivos no Brasil e no exterior, bem como contribuir para a consolidação destes ativos imateriais como ferramenta de proteção, distinção, desenvolvimento territorial e acesso a mercados. O ordenamento dos capítulos consistiu na distribuição de dezessete estudos em quatro eixos temáticos. O primeiro eixo traz o papel das instituições para a implementação e promoção dos signos distintivos no Brasil. Nesse contexto, os capítulos (1 ao 5) denotam como as estruturas locais, regionais e nacionais, sendo arranjos de atores locais ou institucionais, sejam públicas ou privadas, contri...
Strategic Alignment
Learn how to harness the power of information technology to transform your organization with this groundbreaking model. Developed by the Sloan School of Management's Center for Information Systems Research, this model provides a step-by-step framework for achieving strategic alignment and driving organizational change. This book is an essential read for anyone looking to leverage technology to achieve business success. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
The Age of Intelligent Cities
This book concludes a trilogy that began with Intelligent Cities: Innovation, Knowledge Systems and digital spaces (Routledge 2002) and Intelligent Cities and Globalisation of Innovation Networks (Routledge 2008). Together these books examine intelligent cities as environments of innovation and collaborative problem-solving. In this final book, the focus is on planning, strategy and governance of intelligent cities. Divided into three parts, each section elaborates upon complementary aspects of intelligent city strategy and planning. Part I is about the drivers and architectures of the spatial intelligence of cities, while Part II turns to planning processes and discusses top-down and bottom...
Academic Entrepreneurship in Europe
The structure of the book and the organisation of material within chapters are well thought out with the authors skilfully weaving empirical material from diverse sources into an easily readable holistic account of the university spin-off phenomenon. . . Many of the lessons learned and conclusions drawn from this work are applicable to academic entrepreneurs in whichever faculty or subject area they work. David Woollard, International Journal of Entrepreneurial Behaviour and Research This timely book fills a gap in the knowledge market. . . The authors should be applauded for taking the time to write and share their knowledge with us. This book will be welcomed by practising researchers. . ....
Management of World Heritage Sites, Cultural Landscapes and Sustainability
This book highlights the challenges and trends resulting from the relationship between tourist motivations, World Heritage Sites and local cultural uniqueness. With a special focus on Portugal and Brazil, several chapters refer to international cultural heritage experiences and destinations in Belgium, Cuba, Croatia, Italy, Japan, South Africa, Spain and Turkey. The volume shows that there is some crossover between tangible and intangible cultural heritage, and explores themes such as festivals and events, marketing, branding, sustainability, authenticity, preservation, wine tourism, ethnic tourism, religious tourism, literary tourism, museology and garden tourism. It will appeal to readers interested in tourism management, quality of the tourist offer, tourism heritage products, and characteristics of the tourism demand in the scope of cultural heritage.
Teaching of Intellectual Property
Intellectual property (IP) comprises not only the valuable economic assets of private firms, but also the social and cultural assets of society. The potential impact of intellectual property assets is so great that it is likely to have a considerable effect on national and international economic development in the future. Despite this, the area of IP education is relatively new to many academic institutions, and principles and methods in teaching IP are still evolving. Against this backdrop, in this book a number of internationally renowned professors and practitioners share their teaching techniques in their particular fields of expertise, including what they consider should be taught in terms of coursework. The result is a valuable handbook for teachers and those wishing to get up to speed on international IP issues.
Meeting Challenges for Rural Tourism through Co-Creation of Sustainable Tourist Experiences
Rural tourism is not a new phenomenon in many parts of the world, but it has only recently received increased attention from researchers, politicians and managers as a result of new market trends, the recognition of the “rural crisis” and the urge to solve it. However, there is also evidence that rural tourism is not a miraculous antidote for this crisis, certainly not in all places and under all conditions. Despite some recent studies examining the critical factors of success for rural tourism, there is still a need for a deeper understanding of the rural tourism phenomenon, the nature of the tourism experience and how it could be optimized to the benefit of all, while making the best use of endogenous resources and competences, yielding sustainable destination development. This book contributes to the debate, focusing on the tourist experience, here conceptualized as “co-created” between hosts and guests, based on destination-specific elements of “countryside capital” and aiming at sustainability. It contains both conceptual and empirical chapters, with diverse and new perspectives, methodological approaches and cases from several countries.
