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Leitfaden Online Marketing Band 2
73 Prozent der Deutschen sind online, 97 Prozent der Onliner nutzen das Internet, um sich vor dem Kauf über Produkte zu informieren. Auch wenn das meiste offline gekauft wird die Kaufentscheidung fällt im Internet. Wer in Suchmaschinen nicht gefunden wird, verliert Kunden. Wer auf der Homepage seine Produkte und Referenzen unprofessionell präsentiert, wird weggeklickt. Und wessen Kunden im Social Web heute offen meckern, beklagt morgen Umsatzverluste. Das Internet gibt Kunden mehr Macht. Band 1 des Leitfaden Online-Marketing erschien 2007. Er hat sich schnell zum Standardwerk entwickelt und fehlt heute in keiner Agentur mehr. Damals gingen 8,9 Prozent des Werbebudgets ins Internet. Heute sind es 18,8 Prozent. Und so schnell wächst auch das Wissen. Band 2 war überfällig. Entstanden ist ein völlig neues Handbuch. 166 der führenden Köpfe aus dem Online-Marketing verraten, was sich in der Praxis bewährt hat.
Personality and Interpersonal Communication
Should studies of personality be central to communication research? Should the usefulness of the individual differences approach to interpersonal communication be questioned? McCroskey and Daly - while not negating the value of situational research - stress the importance of communication research which focuses on individual differences, particularly personality-type differences. This comprehensive and in-depth study will show those who tend to overestimate the influence of the situation that the person is also a critical part of the communication equation.
Molecular Mechanisms Influencing Aggressive Behaviours
The experimental analysis of aggression has been of interest to scientists for a long time and there have been many interdisciplinary studies of aggression in both animals and humans. However, during the past five years or so, the application of new molecular genetic techniques has enabled us to explore mechanisms of aggression in ways that were not previously possible, yielding new information and insights. This book features leading scientists from a broad spectrum of disciplines describing and discussing recent data on aggression in laboratory animals. Particular emphasis is placed on possible implications for understanding human aggression. Chapters cover the major current experimental i...
Insurgencies and Counterinsurgencies
A study of the evolving 'national styles' of conducting insurgencies and counter-insurgency, as influenced by transnational trends, ideas and practices.
