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Plunkett's Wireless, Wi-Fi, RFID & Cellular Industry Almanac
Market research guide to the wireless access and cellular telecommunications industry ? a tool for strategic planning, competitive intelligence, employment searches or financial research. Contains trends, statistical tables, and an industry glossary. Also provides profiles of 350 leading wireless, Wi-Fi, RFID and cellular industry firms - includes addresses, phone numbers, executive names.
Plunkett's Food Industry Almanac 2007
A guide to the food business, from production to distribution to retailing. This book (with database on CD-ROM) covers what you need to know about the food, beverage and tobacco industry, including: analysis of major trends and markets; historical statistics and tables; major food producers such as Kraft and Frito Lay; and more.
Plunkett's Insurance Industry Almanac
Covers the business of insurance and risk management, and is a tool for market research, strategic planning, competetive intelligence or employment searches. This book contains trends, statistical tables and an industry glossary. It also provides profiles of more than 300 of the world's leading insurance companies.
Plunkett's Entertainment & Media Industry Almanac
Offers profiles on many of firms in film, radio, television, cable, media, and publishing of various types including books, magazines and newspapers. This book contains many contacts for business and industry leaders, industry associations, Internet sites and other resources. It provides profiles of nearly 400 of top entertainment and media firms.
Plunkett's Automobile Industry Almanac: Automobile, Truck and Specialty Vehicle Industry Market Research, Statistics, Trends & Leading Companies
Provides information on the truck and specialty vehicles business, including: automotive industry trends and market research; mergers, acquisitions, globalization; automobile manufacturers; truck makers; makers of specialty vehicles such as RVs; automobile loans, insurance and other financial services; dealerships; and, components manufacturers.
Plunkett's Telecommunications Industry Almanac
A market research guide to the telecommunications industry. It offers a tool for strategic planning, competitive intelligence, employment searches or financial research. It includes a chapter of trends, statistical tables, and an industry-specific glossary. It provides profiles of the 500 biggest, companies in the telecommunications industry.
Plunkett's Chemicals, Coatings & Plastics Industry Almanac: The Only Complete Guide to the Chemicals, Coatings and Plastics Industry
Our coverage includes business trends analysis, industry statistics, a glossary and industry contacts for the chemicals, coatings and plastics industry. Topics include: biochemicals, nanochemicals, petrochemicals, ceramics, additives, polymers and much more. Profiles of 400 leading companies.
Plunkett's E-Commerce & Internet Business Almanac 2008: E-Commerce & Internet Business Industry Market Research, Statistics, Trends & Leading Companie
This new almanac will be your ready-reference guide to the E-Commerce & Internet Business worldwide! In one carefully-researched volume, you'll get all of the data you need on E-Commerce & Internet Industries, including: complete E-Commerce statistics and trends; Internet research and development; Internet growth companies; online services and markets; bricks & clicks and other online retailing strategies; emerging e-commerce technologies; Internet and World Wide Web usage trends; PLUS, in-depth profiles of over 400 E-Commerce & Internet companies: our own unique list of companies that are the leaders in this field. Here you'll find complete profiles of the hot companies that are making news...
Plunkett's E-commerce & Internet Business Almanac 2006
A ready-reference guide to the E-Commerce & Internet Business! Complete profiles of over 400 of the largest, most successful corporations in all facets of the Internet sector. Our industry analysis covers B2C, B2B, online financial services, online travel and Internet access and usage trends.
Digital and Social Media Marketing
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Commu...
