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Cashing in with Content
Written by a Web marketing expert, "Cashing In with Content" interviews 20 of today's most innovative Web marketers and shares their secrets for using content to turn browsers into buyers. It also shows how to encourage repeat business and reveals how to unleash the amazing power of viral marketing.
Super Searchers in the News
If you want to become a more effective online searcher, and do fast, accurate online research on a wide range of moving-target topics, don't miss Super Searchers In The News--the fifth title in the new Super Searchers series for today's serious information user.
The Accidental Library Manager
"Included are insights from working library managers at different levels and in various types of libraries, addressing a wide range of management issues and situations. Not to be missed: comments from library staff about the qualities they appreciate - and the styles and attitudes they find counterproductive - in their own bosses."--Jacket.
The Information Professional's Guide to Career Development Online
This book provides practical advice on using the Internet to research educational and networking opportunities and to keep current through online conferences and discussion lists. There is also information on reading and contributing to professional literature, applying for scholarships and grants, creating an electronic resume, and researching prospective employers online. Appendices list organizations and publications with an online presence. Nesbeitt is reference/systems librarian at Maxwell Library, Bridgewater State College. Gordon is head of computer services at the Franklin Park Public Library. She is Webmaster of the library career site Lisjobs.com, and founding editor of the Info Career Trends electronic newsletter. Annotation copyrighted by Book News, Inc., Portland, OR.
Research Techniques for Scholars and Students in Religion and Theology
Explains and demonstrates six important components required for retrieving data and utilizations skills in the field of religion and theology including the layout of a library, the library catalog, and the reference collection. Also describes the importance of periodical literature and how to use it along with the Internet and the World Wide Web. Concludes with explaining and illustrating a successful method for research documentation.
The Accidental Library Marketer
"The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey--long-time editor of the Marketing Library Services newsletter--reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, The Accidental Library Marketer is the complete how-to resource for successful library marketing and promotion."--Cover.
Super Searchers on Madison Avenue
Thirteen researchers, copywriters, account planners, and consultants share tips, techniques, and resources for online advertising and marketing research.
Literary Market Place
Literary Market Place 2005 is the ultimate insider's guide to the U.S. book publishing industry, covering every conceivable aspect of the business. Two easy-to-use volumes provide: 54 sections organizing everyone and everything in the business-from publishers, agents, and ad agencies to associations, distributors, and events. Over 14,000 listings in all-featuring names, addresses, and numbers; key personnel, activities, specialties, and other relevant data; e-mail addresses and Web sites; and more. Some 24,000 decision makers throughout the industry, listed in a separate "Personnel Yellow Pages" section in each volume. Thousands of services and suppliers equipped to meet every publishing nee...
Theories of Information Behavior
This unique book presents authoritative overviews of more than 70 conceptual frameworks for understanding how people seek, manage, share, and use information in different contexts. A practical and readable reference to both well-established and newly proposed theories of information behavior, the book includes contributions from 85 scholars from 10 countries. Each theory description covers origins, propositions, methodological implications, usage, links to related conceptual frameworks, and listings of authoritative primary and secondary references. The introductory chapters explain key concepts, theorymethod connections, and the process of theory development.
Historical Studies in Information Science
The 25 contributions to this volume, largely reprinted from recent special issues of three information science journals devoted to historical topics, address an array of topics including Paul Otlet and his successors; techniques, tools, and systems; organizations and individuals; theoretical issues; and literature. Annotation copyrighted by Book News, Inc., Portland, OR
