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"Included are insights from working library managers at different levels and in various types of libraries, addressing a wide range of management issues and situations. Not to be missed: comments from library staff about the qualities they appreciate - and the styles and attitudes they find counterproductive - in their own bosses."--Jacket.
Written by a Web marketing expert, "Cashing In with Content" interviews 20 of today's most innovative Web marketers and shares their secrets for using content to turn browsers into buyers. It also shows how to encourage repeat business and reveals how to unleash the amazing power of viral marketing.
The art of creating a Web site is one that has emerged and been refined since the explosion of the Internet as a communications medium. But unlike authors, filmmakers, musicians, and visual artists, the faces behind even the most popular Web sites remain hidden. This book goes behind the Web curtain to reveal the personalities behind 35 of the most interesting Web sites on the Internet today. Interviews with the creators of sites for everything from wedding resources and action figure collecting to misheard song lyrics and movie reviews reveal the motivations for and experiences in starting and growing Web sites. This book provides insights for people-watchers who are curious about the faces behind the sites and for anyone interested in building an original Web site.
Provides a clear and concise description of each online database; evaluates strengths and weaknesses; provides information on span and update frequency of data; typical search costs; CD-ROM and internet availability and offers tips and advice that will allow the reader to use each resource to greatest advantage.
This book provides practical advice on using the Internet to research educational and networking opportunities and to keep current through online conferences and discussion lists. There is also information on reading and contributing to professional literature, applying for scholarships and grants, creating an electronic resume, and researching prospective employers online. Appendices list organizations and publications with an online presence. Nesbeitt is reference/systems librarian at Maxwell Library, Bridgewater State College. Gordon is head of computer services at the Franklin Park Public Library. She is Webmaster of the library career site Lisjobs.com, and founding editor of the Info Career Trends electronic newsletter. Annotation copyrighted by Book News, Inc., Portland, OR.
The 25 contributions to this volume, largely reprinted from recent special issues of three information science journals devoted to historical topics, address an array of topics including Paul Otlet and his successors; techniques, tools, and systems; organizations and individuals; theoretical issues; and literature. Annotation copyrighted by Book News, Inc., Portland, OR
Practical advice on using research, organizational, and bibliographic skills to solve system problems. Staff request.
A corporate consultant shows how to employ business intelligence to maximize profits.