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Lapsiperheen matkakäsikirja
Täsmäteos reppureissaamisensa jo kokeneille!Minne lähteä perheen kanssa seuraavalle lomalle? Mistä rohkaisua ja vinkkejä lapsiperhematkailuun?Lapsiperheen matkakäsikirja esittelee 30+1 matkakohdetta ja niiden kiinnostavimmat tärpit lapsiperheen näkökulmasta. Kirja tarjoaa myös kattavan tietopaketin asioista, jotka on hyvä ottaa huomioon jälkikasvun kanssa reissatessa. Erilaisten perheiden matkakertomusten kautta opitaan, miten reissaaminen lasten kanssa onnistuu niin teltassa kuin luksushotellissa.Teos sopii sekä uuteen elämäntilanteeseen valmistautuvalle että uutta lomaideaa etsivälle perheelle, ja tarjoaa reissaajille paitsi innostavan lukukokemuksen myös tarpeellisen ti...
M + A Messeplaner
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Korona
Merkittävä tietokirja koronan yhteiskunnallisista vaikutuksista Koronakriisi muutti maailmaa. Korona on tehnyt näkyväksi ”digitaalisen riskiyhteiskunnan”, jossa ihmisiä ja yhteiskuntaa järisyttävät tapahtumat koetaan median välityksellä samanaikaisesti eri puolilla maailmaa. Sosiologi Ulrich Beck näki 1980-luvulla maailman menevän kohti ”riskiyhteiskuntaa”, jossa sosiaaliset, poliittiset, taloudelliset ja yksilölliset riskit luisuvat yhteiskunnan seuranta- ja turvainstituutioiden otteesta. Digitaalisessa riskiyhteiskunnassa hybridi mediatila luo yllättäviä ilmiöitä ja seurauksia, jotka leviävät globaalisti. Tämä tekee siitä vaikeasti hallittavan ja ennakoitavan...
Indian Silk
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Revenue Growth Platform
We used to live in a product-centric world, where companies were built in siloes to effectively pump out products in a transactional fashion. Companies did not need to be so connected to customers to succeed. We have now moved into a service-oriented world, because customers demand results and outcomes, instead of products. Expectations towards companies have increased and products aren't any longer the only element considered when buyers make their decisions. According to a study, buyers are 5.2 times more likely to purchase from companies with a great customer experience. We truly live in a time where customer-centric companies flourish, a time which Forrester calls "The Age of the Custome...
Essential Radio Skills
"One of the few books we'd recommend" BBC Training "The perfect guide for anyone who wants to get on in this ever-changing and challenging media" Controller BBC Radio 5 Live "A rich repository of real, practical experience" Director - BBC Nations & Regions "An invaluable guide" Director - The Radio Academy This is a practical, how-to guide to producing and presenting radio to a professional standard. Packed with day-to-day advice that captures the essence and buzz of live broadcasting; from preparing your show before it goes out, last minute changes to running orders, deciding what to drop in over a track, how to sell a feature or promote a programme, setting up competitions, thinking fast i...
Radio Production
Radio Production is for professionals and students interested in understanding the radio industry in today’s ever-changing world. This book features up-to-date coverage of the purpose and use of radio with detailed coverage of current production techniques in the studio and on location. In addition there is exploration of technological advances, including handheld digital recording devices, the use of digital, analogue and virtual mixing desks and current methods of music storage and playback. Within a global context, the sixth edition also explores American radio by providing an overview of the rules, regulations, and purpose of the Federal Communications Commission. The sixth edition inc...
How Cool Brands Stay Hot
How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.
Marketing Communications Management
Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.
Social Media Influencers in Strategic Communication
This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influencer communication from multidisciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods. Influencers cross traditional boundaries in many ways and oscillate between intimacy and publicity, authenticity and commercialization, ingratiation and critical distance. From a strategic communication perspective, this variability makes influencers hard to capture: organizations can cooperate with influencers to achieve both marketing and PR objectives. Influencers can act as cooperation partner...
