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STRATEGI MARKETING
Buku Strategi Marketing ini disusun oleh para akademisi dan praktisi dalam bentuk buku kolaborasi. Walaupun jauh dari kesempurnaan, tetapi kami mengharapkan buku ini dapat dijadikan referensi atau bacaan serta rujukan bagi akademisi ataupun para profesional. Sistematika penulisan buku ini diuraikan dalam empat belas bab yang memuat tentang pengantar strategi marketing, strategi pemasaran, segmentasi pasar dan penentuan target, diferensiasi dan pengembangan positioning, pendekatan ekonomi dan pendekatan identitas dalam management brand, pengembangan produk dan inovasi, strategi penjualan dan saluran distribusi, harga dan strategi penetapan harga, pemasaran digital dan media sosial, periklanan dan promosi, public relations dan komunikasi korporat, pemasaran konten dan strategi optimalisasi seo, kampanye marketing dan program loyalitas pelanggan, trend dan masa depan strategi marketing.
PERENCANAAN STRATEGI PEMASARAN
Buku dengan judul Perencanaan Strategi Pemasaran dapat selesai disusun dan berhasil diterbitkan. Kehadiran Buku Perencanaan Strategi Pemasaran ini disusun oleh para akademisi dan praktisi dalam bentuk buku kolaborasi. Walaupun jauh dari kesempurnaan, tetapi kami mengharapkan buku ini dapat dijadikan referensi atau bacaan serta rujukan bagi akademisi ataupun para profesional mengenal Ilmu Pemasaran. Sistematika penulisan buku ini diuraikan dalam empat belas bab yang memuat tentang pengenalan pemasaran dan perencanaan strategi, analisis lingkungan eksternal, analisis lingkungan internal, penetapan sasaran pemasaran, strategi pemosisian produk, pengembangan produk dan inovasi, strategi harga, strategi distribusi dan saluran pemasaran, pemasaran digital dan online, strategi pemasaran global, rencana taktik pemasaran, evaluasi dan pengendalian pemasaran, studi kasus pemasaran, tren dan tantangan dalam perencanaan strategi pemasaran di masa depan.
Petrominer
None
HEALTH PSYCHOLOGY BIOPSYCHOSOCIAL INTERACTIONS, 7TH EDITION
Market_Desc: Psychologists, Psychology Professors and Students Special Features: · Includes new research and data· Presents new discussions on health care systems· Offers significant new information on prevention and intervention, especially for teens' risky behaviors· Explores what works in the field· Integrates international examples to broaden the view of health issues around the world About The Book: Sarafino draws from the research and theory of many disciplines in order to show psychologists how psychology and health affect each other. The new edition has been updated to include new research and data. New discussions are included on health care systems. Significant new information is also presented on prevention and intervention, especially for teens' risky behaviors. In addition, international examples are included to broaden the psychologist's view of health issues around the world and highlight what works in the field.
World Radio TV Handbook (WRTH), 2003
World Radio TV Handbook continues to be the guide for the serious radio listener. In this, the 57th edition for the year 2003, we have again devoted our resources to the all-important task of obtaining and providing the most up-to-date information on medium wave and shortwave broadcasts and broadcasters available in any publication. Articles on many different topics of great interest to listeners and dxers alike. - Features - Colour pages giving articles, radio reviews, propagation predictions, and colour maps - National Radio - The world's national radio services together with MW frequency lists by region - International Radio - The winter shortwave frequencies as supplied by the broadcasters together with frequency lists of international broadcasts in English, French, German and Spanish - Television - Details of the broadcasters. Now arranged alphabetically by country - Reference - DX Club information, ITU codes and other essential information
The Accelerated Learning Handbook: A Creative Guide to Designing and Delivering Faster, More Effective Training Programs
Discover how today's corporations are benefiting from accelerated learning to speed training time, improve results, and reduce costs. Accelerated learning is the use of music, color, emotion, play, and creativity to involve the whole student and enliven the learning experience. The Accelerated Learning Handbook is the first definitive book to explain state-of-the-art accelerated learning techniques to trainers and teachers, and features 40 techniques designed to save money while producing far better results. Leading expert Dave Meier provides an overview of the background and underlying principles of accelerated learning, and reviews the latest supporting research results. Training professionals will look to The Accelerated Learning Handbook to: Improve the long-term value of training Cut course development time by half Discover tips for music- and computer-based learning
