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Franchise Your Growth Expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising. Learn how to: Evaluate your existing businesses for franchisability Identify the advantages and disadvantages of franchising Develop a business plan for growth on steroids Evaluate legal risk, obtain necessary documents, and protect intellectual property Create marketing plans, build lead generation, and branding for a new franchise Cultivate the franchisee-franchisor relationship
In this book, the world's leading expert on global franchising helps companies decide whether to franchise outside the United States, identify their best global opportunities, and understand the unique challenges of franchising in emerging ...
Franchising is a system used by businesses to distribute or market their products or services. Within this system, one company (the franchisor) grants another company or individual (the franchisee) the right to sell its products or services in a specified location or area using the franchisor's trademark or product name, business systems and expertise. This publication identifies international sources of information on franchising including foreign franchise associations, publications, exhibitions and market surveys. Included are sections providing some general guidelines for franchise network expansion, additional references and sources of government assistance.
In America, a new franchise outlet opens every eight minutes-a rate that is accelerating both here and worldwide-yet to date, no publication has provided more than a cursory glimpse into the owners' experiences. The Franchise Ratings Guide is a deeper examination, revealing an industry in which deceit is common and a full 30% of franchise owners regret their purchase. The Franchise Ratings Guide provides essential and thorough advice on pre-purchase steps, in-depth, actual owner insight from more than 3,000 franchise owners, and reference data on each company surveyed, including contact, investment, and royalty information. It's got all the information you need to make an informed investment decision.
This is a directory of companies that grant franchises with detailed information for each listed franchise.
This is a directory of companies that grant franchises with detailed information for each listed franchise.