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How to Market Books
'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstock’s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers: a number of new case studies detailed coverage of individual market segments checklists and summaries of key points several new chapters a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.
The International Publishing Services Market
In a globalised economy, the key issue is not necessarily geographical co-location of the links in the publishing supply chain, but rather it is the identification of productive differences between countries. This volume provides a comprehensive look at services and strategies for working effectively in the global market for publishing services.
Publishing Globally
After studying the global translation and foreign rights marketing phenomena in the last few years, Infarom Publishing has developed and tested a system of marketing translation rights that will help to equalize opportunity for publishers in the international book trade.
Publishing Without Borders
Written by an industry expert, Michael Ross shares his considerable experience in buying and selling publishing rights in the international market. An essential guide for U.S. publishers wishing to participate in the global market place as well as experienced publishers who want to gain new insights into how to expand their revenues.
SecretsTo Publishing and Marketing Your Book
Any writer hoping to further their writing career can get something out of this book. Packed with information on a range of topics from creating a marketing plan, ISBN, copyrights, contracts, publishers, agents, and best of all marketing. There are many tips to avoiding scams along the way. A must have book for anyone that wants to not only publish but sell their books. Get the information to get the results you are looking for.
Marketing Literature
This is an important study of the publishing of contemporary writing in Britain. It analyzes the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, authorship and reading. It includes case studies of Trainspotting and the His Dark Materials trilogy.
International Marketing
International Marketing 2002 Update is a completely up-to-date text for one of the most dynamic upper level and graduate courses in the marketing department today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years. This edition also includes updated vignettes within the chapter as well as brand new video cases!
Social Media Marketing for Book Publishers
"Social media marketing is a key area of marketing that publishers and those who want to work in the industry cannot afford to ignore. This book is a guide to developing and optimising smart social strategies across works of fiction. It begins by nailing down the role of brands in publishing and how a publisher should work with an author's brand. From there, it shows publishers how to undertake research to develop insights that can be used to develop the master social strategy - a strategy that will oversee every aspect of social media that the publisher creates and shares. This leads to developing campaign and evergreen strategies and how the publisher can generate and produce valuable content at a range of budgets, and how to structure paid media promotions. This can include working with influencers, and ultimately, how the publisher can nurture and grow their online community - including how to manage when a crisis strikes. All of these elements are taken into account when reporting metrics and success, and how the publisher should utilise feedback beyond ROI, and focus on developing smart and optimised social content"--
