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Identities, Cultures, Spaces
The intense circulation of people, contents and goods that characterises the current process of globalisation has led to unprecedented cultural encounters, which can be perceived either as the source of conflicts or opportunities for dialogue. This volume adopts a multidisciplinary approach to address issues that emerge at the confluence of “identity” and “culture”; and in their articulation, with the involvement of distinct geographic factors, by means of analyses of the notions and discourses involving such concepts, and the examination of specific intersectional contexts. From the macro- to the micro-level, from the collective to the individual, and the real to the constructed, then to the imagined and back to the real; from ideology to utopia, isolation to integration, and from “belonging” to “possessing”, the book discusses the role of shared spatialities in the forging of commonalities, and the multiple aspects that influence the formation of identity and the legitimation of cultural practices, as well as introducing conceptual tools like “dialogue zones” and “homely landscapes”.
First Son
Presents the life of former Chicago mayor Richard M. Daley, making use of access to key players in his administration, as well as to Chicago's business and cultural leaders, to chronicle his political and personal evolution.
Marketing Places
Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" -- cities, states, and nations -- are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. When trouble strikes, places resort to various palliatives such as chasing grants from state or federal sources, bidding for smokestack industries, or building convention centers and exotic attractions. The authors show instead that places must, like any market-driven business, become attractive "products" by improving ...
Crisis Counselor
This book is a compilation of articles that appeared in the Crisis Counselor newsletter. The articles focus on lessons to be learned by organizational communicators sseeking to improve their communication skills.
Everyday Information
This book examines the evolution of information seeking in nine areas of everyday American life. --from publisher description.
Claims to Fame
Moving from People magazine to publicists' offices to tours of stars' homes, Joshua Gamson investigates the larger-than-life terrain of American celebrity culture. In the first major academic work since the early 1940s to seriously analyze the meaning of fame in American life, Gamson begins with the often-heard criticisms that today's heroes have been replaced by pseudoheroes, that notoriety has become detached from merit. He draws on literary and sociological theory, as well as interviews with celebrity-industry workers, to untangle the paradoxical nature of an American popular culture that is both obsessively invested in glamour and fantasy yet also aware of celebrity's transparency and co...
The Unreality Industry
Fortells the trend that mass media outlets are helping to blur the line between reality and fantasy.
Bill Clinton on Stump, State, and Stage
Outstanding scholars of political communication examine President Clinton's campaign--his words, texts, and the dynamics of his ability to inspire the public as "the man from Hope."
Business India
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Marketing Management
Appropriate for graduate and undergraduate courses in Marketing Management. An international marketing classic, the tenth edition of Marketing Management highlights the most current trends and developments in global marketing from a Canadian perspective. The text prepares students for a decision-making role in organizations through the managerial orientation of its approach. All the concepts and tools for analyzing any market and/or environment are covered, as well as the principles for measuring and forecasting marketing, and techniques used for marketing segmentation, targeting, and positioning. Key themes developed in the tenth edition include Marketing for the 21st Century (looking to the future; trends in marketing and business; changes in the marketplace); E-commerce and the Internet (uses of technology; marketing on the web; using the web); Customer-driven marketing (focus on the customer: customer lifetime value, customer retention, delivering superior value, customer satisfaction); and Marketing around the globe (trends, problems in global marketing).
