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Consumer Behaviour
A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of research. Practitioner commentaries including Renault and Thinkbox, and extended case studies featuring Pinterest and Havaianas, place this fascinating subject firmly in a real world context.
Consumer Behaviour
For lecturers: Comprehensive customizable PowerPoint slides; Learning activities (including, more detailed workshop-based activities, shorter lecture-based in-class exercises and suggestions for assessment approaches) An instructor's manual (containing guidance on how to use the case studies and Practitioner Insights in class, indicative answers, and some additional questions)
Consumer Behaviour
"Now available in its first Canadian edition, Consumer Behaviour provides the most comprehensive overview of consumer behaviour available, demonstrating how key theories and cutting-edge research impact today's marketing professionals. Designed for mid-year university business and marketing courses, the book takes a micro to macro approach, introducing students to the individual consumer--including what affects decision-making, learning, perception, attitudes, personality, and motivation--before zooming out to the bigger picture of consumers in society as a whole, placing a wider lens on groups, social processes, culture, and repeat purchasing behaviour. This brand-new Canadian adaptation offers real-life Canadian examples, statistics, and research. Balancing its Canadian perspective is a wealth of international content to ensure students receive the full global picture of consumerism. Engaging and accessible, Consumer Behaviour, 1Ce balances theory and practice, guiding students into the inner workings of what influences consumers and how marketing can make a difference."--
Understanding the Consumer
Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing. Drawing on cutting-edge developments in the literature it reconceptualizes how consumers respond and act in the marketplace with particular attention to: - relationships with suppliers, products and brands - their innovative, creative and resistant behaviour - the complexity and unpredictability of their consumption behaviour - their increasing need to get closer to production. The book challenges existing functionally driven marketing thinking and shows how a more holistic approach to the marketplace will drive better theory and practice. It combines a jargon-free approach to the subject with an illustration of the relevant theory using practical, topical examples from the marketplace as well as drawing on other business related disciplines including sociology and economics to support its arguments.
Understanding the Consumer
Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing. Drawing on cutting-edge developments in the literature it reconceptualizes how consumers respond and act in the marketplace with particular attention to: - relationships with suppliers, products and brands - their innovative, creative and resistant behaviour - the complexity and unpredictability of their consumption behaviour - their increasing need to get closer to production. The book challenges existing functionally driven marketing thinking and shows how a more holistic approach to the marketplace will drive better theory and practice. It combines a jargon-free approach to the subject with an illustration of the relevant theory using practical, topical examples from the marketplace as well as drawing on other business related disciplines including sociology and economics to support its arguments.
Consuming Life
With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. They are, at one and the same time, the merchandise and the marketer, the goods and the travelling salespeople. They all inhabit the same social space that is customarily described by the term the market. The test they need to pass in order to acquire the social prizes they covet requires them to recast themselves as products capable of drawing attention to themselves. This subtle and pervasive transformation of consumers into commodities is the most important fe...
Consumer Culture
Drawing on a wide range of studies, and using contemporary illustrations from the media and popular culture, the author examines the rise of consumer culture and the changing relations between the production and consumption of cultural goods. She argues that consumer culture has become increasingly stylized and now provides an important context for everyday creativity.
Designing for the 21st Century
As we become familiar with the 21st century we can see that what we are designing is changing, new technologies support the creation of new forms of product and service, and new pressures on business and society demand the design of solutions to increasingly complex problems, sometimes local, often global in nature. Customers, users and stakeholders are no longer passive recipients of design, expectations are higher, and increased participation is often essential. This book explores these issues through the work of 21 research teams. Over a twelve-month period each of these groups held a series of workshops and events to examine different facets of future design activity as part of the UK's research council supported Designing for the 21st Century Research Initiative. Each of these 21 contributions describes the context of enquiry, the journey taken by the research team and key insights generated through discourse. Editor and Initiative Director, Tom Inns, provides an introductory chapter that suggests ways that the reader might navigate these different viewpoints.
Death in a Consumer Culture
Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption activities. Death in a Consumer Culture presents the broadest array of research on the topic of death and consumer behaviour across disciplinary boundaries. Organised into five sections covering: The Death Industry; Death Rituals; Death and Consumption; Death and the Body; and Alternate Endings, the book explores topics from celebrity death tourism, pet and online memorialization; family history research, to alternatives to ...
Urban Utopias
This book brings anthropologists and critical theorists together in order to investigate utopian visions of the future in the neoliberal cities of India and Sri Lanka. Arguing for the priority of materiality in any analysis of contemporary ideology, the authors explore urban construction projects, special economic zones, fashion ramps, films, archaeological excavations, and various queer spaces. In the process, they reveal how diverse co-existing utopian visions are entangled with local politics and global capital, and show how these utopian visions are at once driven by visions of excess and by increasing expulsions. It’s a dystopia already in the making – one marred by land grabs and forced evictions, rising inequality, and the loss of urbanity and civility.
