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Knowledge Management Practices in the Public Sector
The public sector provides services to the public and does not expect to acquire financial gain; hence, the practices from the private sector could not be used efficiently without modification, bearing in mind that the main scope of the public organization is to provide quality services to the citizens. Knowledge management can acquire and transfer knowledge in order to succeed in this effort and to confront challenges that exist in the modern knowledge economy. Therefore, knowledge management can play a vital role in the reorganization of the public sector and its necessary organizational change. Knowledge Management Practices in the Public Sector is a collection of innovative research on the methods and applications of improving the quality of public services through the implementation of knowledge management in public organizations. While highlighting topics including intellectual capital, risk assessment, and organizational strategy, this book is ideally designed for policymakers, ICT consultants, public sector workers, public administrators, government officials, researchers, scholars, and students.
Social Media and Online Consumer Decision Making in the Fashion Industry
Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers’ wants, beliefs, commitment habits, and purchasing intent...
Driving Green Marketing in Fashion and Retail
Today, sustainability is a critical issue in the fashion industry. However, it can be challenging for fashion businesses to adopt green marketing strategies while keeping up with digital innovations. The book, Driving Green Marketing in Fashion and Retail, explores cutting-edge techniques to provide solutions to this challenge. It is an essential guide for fashion marketers looking to align their practices with environmental responsibility. As consumers become increasingly conscious of the environmental and social impacts of their purchasing decisions, fashion brands must adapt or risk being left behind. This book offers a comprehensive roadmap for embracing sustainability through digital marketing channels. From leveraging AI and big data analytics to implementing eco-friendly packaging solutions, each chapter presents actionable insights tailored to the modern fashion landscape.
Lean Manufacturing
Lean manufacturing is a process used in production to maximize efficiency and minimize waste by considering sustainability and the environment. This book presents a comprehensive overview of lean manufacturing in various enterprises, including manufacturing, construction, and the fabric and textile industry, among others. Chapters cover such topics as barriers to lean manufacturing, enterprise modeling, lean practices and circular economies, and more.
Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry
In today's rapidly evolving digital landscape, entrepreneurs in the grocery retail industry face numerous challenges in navigating the complexities of online operations and services. As social media platforms have emerged as powerful communication tools for marketing, promotion, and customer service, a fundamental shift has occurred in the marketing landscape. This transformation has granted businesses unprecedented access to monitor customer behavior and preferences. By leveraging social media communications, sellers work diligently to effectively target their desired audience by strategically positioning and categorizing data. Influences of Social Media on Consumer Decision-Making Processe...
Quantitative Daten in bildungswissenschaftlichen Disziplinen
In bildungswissenschaftlichen Disziplinen galt die Anwendung quantitativer Forschungsmethoden bislang nicht unbedingt als disziplinärer Standardzugang in der Datensuche, -erhebung und -analyse. Gleichzeitig gewinnt im Zuge besserer Datenverfügbarkeit, u.a. auch infolge zunehmender Digitalisierung, die Arbeit mit quantitativen Daten ebenso wie die individuelle Kompetenz zu ihrer Erhebung und Analyse an Bedeutung. Diese forschungsmethodische „Soft Skill“-Lücke greift dieser Sammelband auf und schließt sie: Die Handreichung des multiprofessionellen Autor:innenteams beleuchtet und diskutiert die Möglichkeiten der Nutzung quantitativer Daten in bildungswissenschaftlichen Disziplinen kritisch und vermittelt hilfreiche Kompetenzen im Bereich des Findens geeigneter (Sekundär-)Daten, der Umsetzung eigener Datenerhebungen, sowie weiterer forschungspraktischer Datenkompetenzen (bspw. Datenschutz).
Ethical AI and Data Management Strategies in Marketing
In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical practices. The explosion of digital information has created new opportunities for targeted marketing. Still, it has also raised concerns about privacy, security, and the responsible use of data. Marketers risk damaging consumer trust and facing regulatory scrutiny without a comprehensive understanding of data governance and ethical frameworks. Ethical AI and Data Management Strategies in Marketing provides a timely and comprehensive solution. This insightful guide offers practical strategies for implementing robust data governance pl...
Developing Knowledge Societies for Distinct Country Contexts
Through knowledge societies, people have capabilities to acquire information and to transform that information into knowledge and information, which empowers them to enhance their lives and to contribute to the social-economic development. The practical application of knowledge into innovation and how this process from research to development to application can be achieved is a domain that is not yet very well understood. Developing Knowledge Societies for Distinct Country Contexts is an essential reference source that documents methods, best practices, and case studies for the development of global knowledge societies at the national, regional, and local levels. Featuring empirical analysis on topics such as smart governance, financial literacy, and globalization, this book is ideally designed for business strategists, economists, international researchers, anthropologists, politicians, policymakers, governmental sectors, academics, and students seeking coverage on the development of knowledge society policies and strategies in various areas of the world.
Approaches and Processes of Social Science Research
For the social sciences, the approach and processes in research are quite different. The type of evidence that social scientists can collect is often very dependent on the method that has been used to gather the data. The type of findings that can be discussed are often not straightforward at all, and no easy comparison can be made with the natural sciences, although this is not impossible. The methodology in the social sciences has the same role as technology and lab techniques in the natural sciences as these need to be developed rapidly to account for the increasing complexity of the natural objects to be studied. The methodologies in the social sciences need to go through an intense peri...
Improving Service Quality and Customer Engagement With Marketing Intelligence
To succeed, businesses must keep up with the ever-changing technological landscape and constantly introduce new advancements. The rise of digitalization has wholly transformed how companies interact with their customers, presenting both opportunities and challenges. Marketing professionals are inundated with data and need guidance on leveraging it effectively to craft successful marketing strategies. Additionally, the ethical and privacy concerns surrounding the collection and use of customer data make the marketing landscape even more complex. Improving Service Quality and Customer Engagement With Marketing Intelligence is a groundbreaking book that offers a comprehensive solution to these ...
