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Evidence Guided
Research shows that most of what we build creates little or no value for our users and the business. To break away from this harsh reality, you need to adopt a different system, one that combines human judgment with evidence. Using evidence effectively flips the odds in our favor: it boosts outcomes and reduces waste; it improves decision-making, alignment, and empowerment, and reduces battles of opinion and politics. For these reasons, Evidence-guided Development is at the heart of every successful product company you know. In this book, Itamar Gilad presents an actionable model to bring evidence-guided development into your organization. Combining tried-and-tested methods with tools create...
Evidence-Guided
Research shows that most of what we build creates little or no value for our users and the business. To break away from this harsh reality, you need to adopt a different system, one that combines human judgment with evidence. In this book, Itamar Gilad presents an actionable model to bring evidence-guided development into your organization. Combining tried-and-tested methods with tools created by the author, Evidence-Guided offers a systematic approach-the GIST model (Goals, Ideas, Steps, and Tasks)-to help you create high-impact products. You'll learn how to choose the right outcomes, prioritize ideas, build and learn at a fast pace, and collaborate more effectively with teammates, managers, and stakeholders. The book provides principles, models, tools, and processes, all demonstrated through real-world examples and infused with nuance gained through years of practice. The methods presented in Evidence-Guided can be used by individual contributors, team leads, and managers. They apply to companies of all sizes and life stages. If you're looking to build high-impact products, this book is for you.
Still Casting Shadows
Breaking with the traditionally white-centric and politician-, military leader-, business magnate-dominated portrayal of American history, Still Casting Shadows: A Shared Mosaic of U.S. History presents a holistic overview of American history, giving equal weight and emphasis to the viewpoints and experiences of Native Americans, African Americans, and other marginalized groups. Rather than simply parading forth facts and figures of what "important" people accomplished or perpetrated, Still Casting Shadows delves into what life was like for "average" families in America-from 1620, when the Mayflower landed at Plymouth, Massachusetts, up to the present day. The lives of the individuals portra...
Empowering Marketing and Sales with HubSpot
Leverage HubSpot to reach your target audience with the right content and convert them into loyal customers Key Features Explore a full software stack for marketing, sales, and customer services to grow your business Understand how to organize, track, and build better relationships with leads and customers Learn to prioritize and execute your marketing tasks in an efficient way Book DescriptionEmpowering Marketing and Sales with HubSpot is your comprehensive solution to using HubSpot to achieve your business goals with a flexible and lean approach. With this book, you’ll implement out-of-the-box solutions provided by HubSpot for sales and marketing professionals using all the tools needed ...
Oral Microbial Communities
Understand how the intricacies of multispecies community life are related to human oral health. * Explores the immense opportunities presented by readily accessible, genetically tractable, genome-sequenced oral species that naturally form multispecies communities. * Highlights model systems that study oral bacterial interactions, including biofilm growth using saliva as the source of nutrition. * Emphasizes the use of genomic inquiry to probe the human oral microbiome.
Moving the Needle With Lean OKRs
Leaders in the digital era are faced with breaking into new markets, disrupting existing ones, and doing so with more precision than ever before just to keep up with their competitors. To innovate more quickly, to rapidly experiment with ideas and technology, to pivot seemingly overnight, you need to have a system in place that can help you execute your most ambitious strategy. While OKRs (Objective and Key Results) have made huge waves recently, practical implementation of OKRs remains elusive for many. Lean OKRs are the evolved version of the OKR strategy execution tool that has powered the transformational journeys of giants like Google and Facebook. It is the lightweight method that turn...
STEM Teachers and Teaching in the Digital Era
This book brings together researchers from Israel and Canada to discuss the challenges today's teachers and teacher‐educators face in their practice. There is a growing expectation that the 21st century STEM teachers re‐examine their teaching philosophies and adjust their practices to reflect the increasing role of digital technologies. This expectation presents a significant challenge to teachers, who are often asked to implement novel technology‐rich pedagogies they did not have a chance to experience as students or become comfortable with. To exacerbate this challenge, the 21st century teachers function not only in a frequently‐changing educational reality manifested by continuous...
Software Product Management
This book is for product managers, product owners, product marketing managers, VPs and Heads of Product, CEOs, and start-up founders. In short, it serves anyone interested personally or professionally in software product management. You’ll learn how to plan, coordinate and execute all activities required for software product success. It enables you to find the right balance for delivering customer value and long-term product success. The book offers a comprehensive introduction for beginners as well as proven practices and a novel, holistic approach for experienced product managers. It provides much-needed clarity regarding the numerous tasks and responsibilities involved in the profession...
Product Management for UX People
User experience designers and researchers are wrestling with product management—as a peer discipline, a job title, a future career—or simply wondering exactly what it entails. In Product Management for UX People, Christian Crumlish demystifies product management for UX practitioners who want to understand, partner with, and even become product managers.
