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Customer Loyalty and Brand Management
Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, und...
The Reign of the Customer
With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience. The two most important qualities that consumers look for are convenience and efficiency. Finally a source is available that will give retailers and companies in general the insight needed to enhance customer satisfaction while improving the overall shopping experience. This book uses the world-leading findings from the American Customer Satisfaction Index (ACSI) and its accompanying Global Customer Satisfaction Index (GCSI) – invaluable, incomparable sources of consumer insights and information, to inform best practices for improving the consumer experience, better satisfying customers, and achieving profitable customer loyalty today and into the rapidly changing future. This book will help us understand where we were, where we are today, and where we are heading tomorrow in providing exceptional customer experiences. It is a must-read for marketing professionals and customer-focused senior executives alike.
Proceedings of the 2nd International Joint Conference on Hospitality and Tourism, IJCHT 2022, 6-7 October 2022, Singaraja, Bali, Indonesia
The 2nd International Joint Conference on Hospitality and Tourism (IJCHT) is an international forum that organized by the faculty of engineering and vocational, Universitas Pendidikan Ganesha, Bali, Indonesia as main organizer, previously the first (IJCHT) was held in UiTM Mara, Cawanag Pulau Pinang, Malaysia. The co-organized come from any other international institutions such as (1) Çanakkale Onsekiz Mart University, Turkiye/TROAS International Tourism Research Association (Turki), (2) Thammasat University, GSTM, National Institute of Development Administration (Thailand), (3) Universiti Teknologi MARA Cawangan Pulau Pinang (Malaysia), (4) the University of South Florida, Muma College of ...
Collaborative Writing in L2 Classrooms
In this first book-length treatment of collaborative writing in second language (L2) classrooms, Neomy Storch provides a theoretical, pedagogical and empirical rationale for the use of collaborative writing activities in L2 classes, as well as some guidelines about how to best implement such activities in both face-to-face and online mode. The book discusses factors that may impact on the nature and outcomes of collaborative writing, and examines the beliefs about language learning that underpin learners' and teachers' attitudes towards pair and group work. The book critically reviews the available body of research on collaborative writing and identifies future research directions, thereby encouraging researchers to continue investigating collaborative writing activities.
Die Frau eines Mudjahedins
Dieses Werk lässt sich, was das Genre angeht, vor allem als ein Liebesroman mit Elementen des Trillers bezeichnen; der Autor führt uns geschickt in eine Geschichte über einen anscheinend harmlosen Seitensprung vom Haupropagandisten Ivan (einem Kroaten) und Hauptpropagandistin Ruta Rabija (einer Muslimin aus Bosnien) ein. Sie ist nämlich die ehemalige Frau eines einflussreichen Mudjahedins, der zur Zeit der Kriegskonflikte auf dem bosnisch-herzegowinischen Gebiet sichtbare Spuren hinterließ - und der nach der Friedensstellung für viele weltweit operierende Geheimdienste als Angehörige des islamischen terroristischen Netzes interessant geworden ist. Die Frau dieses Werkes ist der größ...
Was determiniert Wortstellungsvariation?
Der Band vereinigt eine Reihe von Beiträgen, die den derzeitigen Stand der Wortstellungsforschung widerspiegeln. Neben Einblicken in die Faktorenanalyse und in eine "dynamische Grammatik" finden sich verschiedene moderne generative Beschreibungsansätze zur X°-Bewegung, zu Argument- und Pronomenpositionen, zu funktionalen Kategorien und Scrambling. Des weiteren enthält das Buch Überlegungen zum Verhältnis der Wortstellung zu Kontext und Intonation, zur gesprochenen Sprache und zum Kasuserwerb. Diachrone und synchrone typologisch-sprachvergleichende Untersuchungen u. a. zum Englischen, Kroatischen, Norwegischen, Spanischen, Urinselkeltischen und zu verschiedenen nichteuropäischen Sprachen einschließlich des Chinesischen runden den Band ab.
