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En un entorno empresarial altamente competitivo, el manejo estratégico de las finanzas le dará a la empresa una ventaja en el mercado. El gerente exitoso es aquel que logra equilibrar los componentes de inversión, costo, rentabilidad y riesgo por medio de decisiones de corto plazo y largo plazo para maximizar el valor de la empresa para los accionistas. Esta obra ofrece un nuevo acercamiento a las finanzas empresariales al abordarlas a través de las decisiones y estrategias para crear y maximizar la riqueza. En este sentido, el autor propone una metodología de análisis alrededor del concepto de valor empresarial: sus componentes (flujo de caja, estructura y costo de capital, utilidades...
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In recent times what has become known as "the case of Medellín " has generated a growing interest in the international community. These urban transformation that Medellín has experimented have become a focus of attention and reference for experts in many fields, around the world. The book ́Medellin: Environment, Urbanism and Society ́, that now published the Center for Urban and Environmental Studies, Urbam, of EAFIT University is a testimony of the value given by our culture to the accomplishments of the city, to the idea of the public sphere and the growing relationship between the technical sphere and the political sphere, understood in the broad sense as a form of disciplinary knowle...