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Swoosh
The unauthorized national-bestselling sensation revealing the absorbing story of the rise, fall, and recovery of Nike, by a former employee and a Los Angeles Times reporter.
Collecting Experiments
Databases have revolutionized nearly every aspect of our lives. Information of all sorts is being collected on a massive scale, from Google to Facebook and well beyond. But as the amount of information in databases explodes, we are forced to reassess our ideas about what knowledge is, how it is produced, to whom it belongs, and who can be credited for producing it. Every scientist working today draws on databases to produce scientific knowledge. Databases have become more common than microscopes, voltmeters, and test tubes, and the increasing amount of data has led to major changes in research practices and profound reflections on the proper professional roles of data producers, collectors, ...
Official Register
None
Management Redeemed
In contrast to all who decry managers and management, Hilmer and Donaldson have a strikingly positive view of managers. And, unlike those who predict the imminent extinction of managers, these authors foresee a larger role for them in the corporations of the future. Rather than doing away with classical management, Hilmer and Donaldson urge that it be upgraded to a profession on par with medicine, engineering, law, or architecture.
Chlorophyll a Fluorescence
Chlorophyll a Fluorescence: A Signature of Photosynthesis highlights chlorophyll (Chl) a fluorescence as a convenient, non-invasive, highly sensitive, rapid and quantitative probe of oxygenic photosynthesis. Thirty-one chapters, authored by 58 international experts, provide a solid foundation of the basic theory, as well as of the application of the rich information contained in the Chl a fluorescence signal as it relates to photosynthesis and plant productivity. Although the primary photochemical reactions of photosynthesis are highly efficient, a small fraction of absorbed photons escapes as Chl fluorescence, and this fraction varies with metabolic state, providing a basis for monitoring q...
Cyclostratigraphy
"Latemar cyclo-, bio- and chronostratigraphy / Rainer Zeuhlke"--Leaf in pocket.
University of Nike
The dramatic expose of how the University of Oregon sold its soul to Nike, and what that means for the future of our public institutions and our society. **A New York Post Best Book of the Year** In the mid-1990s, facing severe cuts to its public funding, the University of Oregon—like so many colleges across the country—was desperate for cash. Luckily, the Oregon Ducks’ 1995 Rose Bowl berth caught the attention of the school’s wealthiest alumnus: Nike founder Phil Knight, who was seeking new marketing angles at the collegiate level. And so the University of Nike was born: Knight has so far donated more than half a billion dollars to the school in exchange for high-visibility branding...
Optical Fiber Telecommunications IV
Volume IVA is devoted to progress in optical component research and development. Topics include design of optical fiber for a variety of applications, plus new materials for fiber amplifiers, modulators, optical switches, light wave devices, lasers, and high bit-rate electronics. This volume is an excellent companion to "Optical Fiber Telecommunications IVB: Systems and Impairments" (March 2002, ISBN: 0-12-3951739). - Fourth in a respected and comprehensive series - Authoritative authors from a range of organizations - Suitable for active lightwave R&D designers, developers, purchasers, operators, students, and analysts - Lightwave components reviewed in Volume A -Lightwave systems and impairments reviewed in Volume B - Up-to-the minute coverage
