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Handbook of Public Relations
This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
Admans Dilemma
The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman a...
Americanization of History
This collection of essays searches for how history and literature translate into filmic texts that then reflect the time and place of the translation. Major motion pictures as well as television movies and series are the sites of this exploration. The opening essay surveys what films tell us it means to be set in a medieval time, while the second looks at one of the most powerful movie studios since the earliest days of movie-making, Walt Disney Studios. The second section investigates classic Americana by delving specifically into the hegemonic power of Walt Disney Studios, by considering the union between the American pastime of baseball and the great white way of Broadway, and by discover...
The Cooperstown Symposium on Baseball and American Culture, 1999
This is an anthology of 23 papers that were presented at the Eleventh Cooperstown Symposium on Baseball and American Culture, held June 9-11, 1999, and co-sponsored by the State University of New York at Oneonta and the National Baseball Hall of Fame and Museum. The papers focus on the antecedents of baseball and the early history of America's national pastime and are divided into five parts: "Baseball and the American Imagination," "Baseball and American Culture," "Baseball and American Society," "Baseball and American Business" and "Baseball and the Fan." The preface is by series editor Alvin L. Hall, and an introduction is provided by the editor of the volume, Peter M. Rutkoff.
The Cooperstown Symposium on Baseball and American Culture, 2007-2008
This anthology gathers selected papers from the 2007 and 2008 meetings of the Cooperstown Symposium on Baseball and American Culture, the long-running academic conference held annually at the National Baseball Hall of Fame. Essays included employ the national pastime to comment on issues transcending the playing field, and are divided into six sections: "Cultural Perspectives on the Game," "Literary Baseball," "Baseball at the Movies," "Minority Standard Bearers," "New Leagues," and "The Business of Baseball."
The Cooperstown Symposium on Baseball and American Culture, 2005-2006
This anthology gathers selected papers from the 2006 and 2007 meetings of the Cooperstown Symposium on Baseball and American Culture, the long-running academic conference held annually at the National Baseball Hall of Fame. Essays in the first of the volume's six sections, "The African American Experience," examine Negro League playing styles as cultural expression, media coverage of Curt Flood's battle against MLB, and autobiographical accounts by Flood and Jackie Robinson that recall slave-narrative tradition. In "The Women's Game" the legacy of Title IX is explored, along with gender constructions at the time of the All-American Girls Professional Baseball League. Teams and their towns ar...
Handbook of Administrative Communication
This volume takes a communications-oriented approach to a wide range of topics encompassing organization, management, political theory and practice, business-government relations, innovation processes, and IT. Offering a balanced, international presentation, it contains authoritative contributions from world-renowned experts representing various disciplines, including administrative law, organizational and political theory, phenomenology, public and business management, educational technology, psychology, and other fields. The book addresses typically neglected subjects such as communicating through humor, drama, film, poetry, fiction, and other creative forms.
The IABC Handbook of Organizational Communication
The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types—large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.
Kevin Costner, America's Teacher
Kevin Costner: America's Teacher examines the role of Costner in educational settings domestically and abroad. Costner’s career over the past 35 years has seen ups and downs: his movies grossed 2 billion dollars in ticket sales worldwide and he has he won/been nominated for several Academy Awards but he also experienced critical and box office failures. Through the films in his oeuvre, Costner has been teaching audiences around the world about the United States--its history, people and culture. Some viewers and scholars recognize this as positive, others as problematic. This book serves as a place for teachers and scholars to explore ways in which Costner may be tapped for research and teaching purposes at all levels of education. It is organized around three large themes: Costner’s baseball films and their connection to Americana; Costner’s films through the more critical lenses of gender and new western scholarship; and Costner’s teaching of teachers, the pedagogical possibilities of his work.
