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moḻivādam
The book is in print and one can claim with satisfaction and a little bit of pride that the venture was worthwhile. The readers are now invited to share their rewarding and enriching experience. We hope that this book meets the needs of the readers and continue to provide support to scholars in the field of Linguistics and Translation Studies over the coming years
Audiovisual Translation in India
This book provides a comprehensive introduction to Audiovisual Translation (AVT) in India. It examines the AVT of TV advertisements, analyses trends and practices of AVT in India, and studies the challenges faced by AV translators, including synchronising video with voice/dialogue in advertisements and time and space/text compression for subtitling. The volume studies the interplay of language, culture transfer, and the role of the AV translator in Indian AV advertisement translations and looks at how global advertising impacts local language and culture. It emphasises the role of the translator and explores how the translator devises strategies by considering various elements in an AV medium to achieve equivalence through the translation process. Drawing on case studies, this work will be indispensable to students and researchers of translation studies, media studies, language and linguistics, advertising, film studies, communication studies, and South Asian studies.
Advanced Energy and Control Systems
This book gathers selected research papers presented at the Third International Conference on Energy Systems, Drives, and Automations (ESDA 2020). It covers a broad range of topics in the fields of renewable energy, power management, drive systems for electrical machines, and automation. In a spam of about a few interesting articles, effort had gone in to critically discuss about the control system, energy management and distribution in a unified approach common to electrical, Control and mechanical engineering. This book also comprehensively discusses a variety of related tools and techniques and will be a valuable resource for researchers, professionals, and students in electrical and mechanical engineering disciplines.
Smart and Intelligent Systems
This book is a collection of high-quality research papers presented at the International Conference on Smart and Intelligent Systems (SIS 2021), which will be held in Velagapudi Ramakrishna Siddhartha Engineering College (VRSEC), Andhra Pradesh, India, during February 25–26, 2021, in virtual mode. It highlights how recent informatics intelligent systems have successfully been used to develop innovative smart techniques and infrastructure in the field of modern engineering and technology. The book will also be of interest to those working in the field of computational intelligence, smart computer network and security analysis, control and automation system, cloud computing, fog computing and IoT, smart grid communication, smart cities, solar cell synthesis and their performance, green technology, and many more. The contents of this book prove useful to researchers and professionals.
Comprehensive Coordination Chemistry II
Comprehensive Coordination Chemistry II (CCC II) is the sequel to what has become a classic in the field, Comprehensive Coordination Chemistry, published in 1987. CCC II builds on the first and surveys new developments authoritatively in over 200 newly comissioned chapters, with an emphasis on current trends in biology, materials science and other areas of contemporary scientific interest.
The Chemistry of Hydroxylamines, Oximes and Hydroxamic Acids
Focusing on an important class of compounds in organic synthesis, this text features contributions by leading experts, and delivers the quality expected from the “Patai Series.”
FUNDAMENTALS OF FOOD ENGINEERING, SECOND EDITION
Food technology is the application of food science to the selection, preservation, processing, packaging, distribution and use of safe nutritious and wholesome food. The amalgamation of food technology with engineering operations has given birth to the discipline of food engineering. The book is divided into four parts. The first part begins with a brief introduction to food technology and its historical importance and development. The second part covers the basic principles, materials and energy balance concepts that prepare a solid ground for easy comprehension of the technologies involved. The third part, which deals with unit operations in food processing, is the core component of the bo...
Forage Legumes
Forage crops are important for the economy of our country as these crops provide major nutritional base in the livestock ration. The National Commission on Agriculture has also emphasized in its report that in order to achieve the so-called ‘White Revolution’ it will be necessary to provide required emphasis on research relating to the improvement and management of forages. India’s average availability of milk per head per day comes to only 100 ml as against our requirement of 220 ml per day. With the increase in world human population and economic growth, the demand for animal products such as milk, meat and eggs in the human diet is bound to increase. The success of dairy and poultry...
Coastal Environments
Coastal Environments: Problems and Perspectives display the impact of natural forces and processes on man and also the impact of man on the coastal environment. The exploitation of natural mineral resources, navigation and recreation activities are an integral part of the problems and perspectives of coastal environments. This volume highlights various processes, particularly sediment transport, coastal erosion and its management, landform evolution and resources of the coastal region. The case studies are presented under each section. The availability of comprehensive basic scientific data is vital for effective coastal zone management. There are sixteen papers together on coastal resources...
Interfacial Electrochemistry
This text probes topics and reviews progress in interfacial electrochemistry. It supplies chapter abstracts to give readers a concise overview of individual subjects and there are more than 1500 drawings, photographs, micrographs, tables and equations. The 118 contributors are international scholars who present theory, experimentation and applications.
