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Current Topics in Membranes and Transport
Current Topics in Membranes and Transport
Advances in Microbial Physiology
From the Reviews of Previous Volumes"This series has consistently presented a well-balanced account of progress in microbial physiology...Invaluable for teaching purposes."-AMERICAN SCIENTIST
Bounded Rationality
In a complex and uncertain world, humans and animals make decisions under the constraints of limited knowledge, resources, and time. Yet models of rational decision making in economics, cognitive science, biology, and other fields largely ignore these real constraints and instead assume agents with perfect information and unlimited time. About forty years ago, Herbert Simon challenged this view with his notion of "bounded rationality." Today, bounded rationality has become a fashionable term used for disparate views of reasoning. This book promotes bounded rationality as the key to understanding how real people make decisions. Using the concept of an "adaptive toolbox," a repertoire of fast ...
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