Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Big-Box Swindle
A Book Sense Pick and Annual Highlight With a New Afterword In less than two decades, large retail chains have become the most powerful corporations in America. In this deft and revealing book, Stacy Mitchell illustrates how mega-retailers are fueling many of our most pressing problems, from the shrinking middle class to rising pollution and diminished civic engagement—and she shows how a growing number of communities and independent businesses are effectively fighting back. Mitchell traces the dramatic growth of mega-retailers—from big boxes like Wal-Mart, Home Depot, Costco, and Staples to chains like Starbucks, Olive Garden, Blockbuster, and Old Navy—and the precipitous decline of i...
Nuclear Waste Issues
None
Buyographics
Author Matt Carmichael has been tracking demographic shifts for years, and provides a data-rich look at the changing American consumer. This book follows ten families in ten representative counties to examine their lives and how the decisions they make impact consumer behavior. This is not just a data book, because in the end each of those numbers—in datasets big and small—is a person. As you read those stories, the trends come to life and give you a greater understanding of how to reach your target—whether it’s a baby boomer farmer in Teton, Montana or a set of working parents in one of the most affluent counties in the US. Carmichael focuses on the top ten trends that are reshaping...
Been There, Done That
According to Lieutenant General Bill Carr, an ex-Commander of Canada's Air Command, and himself a decorated WWII Spitfire pilot: "This book contains the most vivid, uncomplaining and honest descriptions I have ever read of what the WWII Bomber Command aircrews went through during the years 1939-1945 when they delivered no less than one-and-a-quarter million tons of bombs on Hitler's empire. From 1943 onward, the US Army Air Corps added a further three-quarter million tons to this total. And those young aircrew suffered incomparable losses." It is the gripping life story of a decorated Air Navigator who, with his crew in a Lancaster, did a tour of operations in a Canadian squadron of RAF Bomb...
The Berkshire News
None
The AI Conundrum
A timely, practical guide to AI—its strengths, weaknesses, and real-world applications—for business professionals and policymakers. Artificial intelligence, or AI, can recognize a pattern from any set of data it is given, which is what makes it such an extraordinarily powerful tool. But because not all patterns are authentic or reliable, AI’s pattern-finding superpower can lead to spurious patterns—and to disastrous results for business and government entities that rely on them. Hence the conundrum at the heart of AI: its greatest strength can also be its greatest weakness. Targeting the businessperson who needs to know how to use AI profitably and responsibly, Caleb Briggs and Rex B...
Consumer Behaviour
A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.
Formatting & Submitting Your Manuscript
A guide to the structure of manuscript submissions. The discussion includes the formatting of query letters, book proposal, novels, articles, screenplays, poetry, children's picture books, and greeting cards. Visual examples are included throughout. Annotation copyrighted by Book News, Inc., Portland, OR
Ebook: Advertising and Promotion
Ebook: Advertising and Promotion
