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The New Rules of Green Marketing
For too long, marketers of sustainable goods and services have targeted "deep green" consumers to promote their products – and they have little to show for their efforts. In this innovative book, Jacquelyn Ottman shows how the green market has moved beyond such niche marketing, and how marketers will find greater success promoting the inherent superior value of their offerings. Greener products are now available within every industry and are a part of our everyday lives. But they didn't get to be so ubiquitous just because they are better for the planet. Whether they were promoted as such or not, sales of green products have grown so fast because of the added value they provide: health, su...
Green Marketing
Hailed as "definitive text on the subject" by the American Marketing Association, this groundbreaking book written by the pioneer in green marketing will tell you what you need to know to develop and market products to the growing legions of environmentally conscious consumers.
Sustainable Graphic Design
The graphic artist's guide to sustainable design Graphic design is frequently thought of as a purely decorative effort. Yet these efforts can be responsible for shocking impacts on natural resources just to produce a barely-glanced-at catalog or mail piece. Sustainable Graphic Design: Tools, Systems, and Strategies for Innovative Print Design helps designers view graphic design as a holistic process. By exploring eco-conscious materials and production techniques, it shows designers how to create more effective and more sustainable designs. Sustainable Graphic Design opens your eyes to the bigger picture of design seen from the viewpoints of the audience, the creative vendor, their suppliers,...
If Trash Could Talk
'If Trash Could Talk' represents Jacquie Ottman's personal experiences and insights woven into thought-provoking poetry, stories and musings. Designed to amuse, entertain, and inspire conversations and change, the sixty entries in the book were created over the course of Ottman's lifelong journey, beginning at age four when she rescued board games from the neighbor's trash. Reflecting conversations with conversed with fellow waste-haters, consumers, and visitors to Ottman's WeHateToWaste.com global platform, combined with a laser-like focus on New York City's trash culture, the book is packed with insights into why we waste and what we can do to avoid it. Readers will discover new ways to us...
Guerrilla Marketing to Heal the World
Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. Instead of waiting centuries for government to get it done, business can grab the reins and accomplish more through the profit motive than through any amount of guilt-tripping. Green practices can save and make money, and deep social change can skyrocket those revenues---when marketed correctly.
New Technologies and Environmental Innovation
'Joseph Huber's book contains a wealth of information on technological environmental innovations. The scrutiny of this material leads to powerful conclusions, with which scholars should concern themselves. Highly recommended.' - René Kemp, Maastricht University, The Netherlands 'This timely and impressive volume brings technology back into the centre of discussions and debates on environmental reform. In articulating an ecological modernisation perspective, Joseph Huber presents an inspiring, optimistic and at times provocative assessment of the potential and future role of radical technological innovations in greening production-consumption cycles.' - Arthur P.J. Mol, Wageningen University, The Netherlands In this insightful book, Joseph Huber investigates the life cycle analysis of technological and environmental innovations (TEIs). TEIs are new technologies, products and practices which have benign environmental effects and which can increase eco-efficiency. More importantly, they can also improve 'metabolic consistency', thus laying the foundations for a sustainable industrial ecology.
Greener Products
As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products’ sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing—business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling business case for why companies must provide greener, more sustainable products, Greener Products: ...
Sustainability Marketing
The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy...
Packaging Sustainability
Packaging Sustainability Take the lead with sustainable package design solutions The classic role of packaging is to “Protect, Inform, and Sell.” Today, packaging must do all that—but with minimal eco-impact. Packaging Sustainability: Tools, Systems, and Strategies for Innovative Package Design is a comprehensive guide to thinking outside the box to create practical, cost-effective, and eco-responsible packaging. With a broad range of contributions from pioneers of sustainability, Packaging Sustainability not only describes the concepts of sustainability but reveals the logic behind them, providing you with the tools to sift through and adapt to the ever changing barrage of materials, ...
