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A Family Battle
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The Ho[S]tel 2
Kalian tahu... Aku berhasil mencuri dengar dari balik celah pintu-pintu itu. Tentang suatu ruang yang tak memiliki pintu keluar bila siapapun terjebak di dalamnya. Tentang keberadaan seorang staff hotel yang misterius dan menakutkan. Dan juga kisah sepasang mata yang tampak selalu mengamati dari sebuah jendela penginapan di Pulau Para Dewa. Kemari...Mendekatlah... di balik celah ini aku dan kamu bisa melihat semua kisah bersama. Buku ini merupakan seri kedua dari buku The Ho[S]tel, berisi tentang pengalaman para penulis menginap di hotel, hostel, maupun penginapan ketika traveling. Pengalaman-pengalaman yang tertulis dibuku kedua ini lebih beragam dan menarik. Mulai dari kisah konyol dengan staf, kisah menyebalkan karena fasilitas, kisah dengan tamu unik lain sedunia maupun ‘beda’ dunia. [Mizan, Bentang Pustaka, Bfirst, Travelling, Humor, Hantu, Indonesia] Seri Kisah Perjalanan Bentang
Advertising and New Media
This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China. Features include: evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove ‘Real Beauty’ and Axe/Lynx ‘Effect’ campaigns interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising.
Digital Audio Watermarking Techniques and Technologies: Applications and Benchmarks
Presents digital audio watermarking as a new and alternative method to enforce intellectual property rights and protect digital audio from tampering. Provides theoretical frameworks, recent research findings, and practical applications.
Creating Valuable Business Strategies
Creating Valuable Business Strategies will change existing mindsets about strategy. Here is an answer for the strategist who asks, 'What should I do differently next Monday morning?'. The object of strategy is to create financial value and the offering-centred approach of Creating Valuable Business Strategies provides a novel and pragmatic framework for setting strategic direction: choosing which markets to contest and how. This book: * Identifies the individual offering as the fundamental unit of strategy--the choices that customers make regarding individual offerings are at the root of a company's financial success. * Provides an innovative and comprehensive approach to profitable business...
100 Habits of Successful Publication Designers
The author polls a wide range of designers whose years of experience have helped them find not only the most creative solutions for their clients’ design needs, but also the most successful solutions. The insights of top publication designers will help guide other designers in both approach and execution of designs that succeed for their clients. It covers a variety of topics, so the reader is able to walk away with a variety of insight to all aspects of his or her career.
21st Century Management: A Reference Handbook
Ordered as part of a set on ID 7574134.
Doing Business Research
`It′s not often that you′ll find an article or book that explains what you need to know in such plain, simple terms. Treasure it′ - Andrew Farrell, Doctoral Researcher, Loughborough University `Entertaining and authoritative without being patronising′ - Professor Chris Hackley, Royal Holloway, University of London `This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers′ - Professor Graham Hooley, Aston Universi...
Aesthetics and Painting
A sophisticated treatment of major ideas in art and philosophy, this text presents a clear and coherent account of the nature of painting.
Beginning Java ME Platform
Have you thought about building games for your cell phone or other wireless devices? Whether you are a first–time wireless Java developer or an experienced professional, Beginning JavaTM ME Platform brings exciting wireless and mobile Java application development right to your door and device! Beginning JavaTM ME Platform empowers you with the flexibility and power to start building Java applications for your Java–enabled mobile device or cell phone. The book covers sound HTTPS support, user interface API enhancements, the Mobile Media API, the Game API, 3D graphics, Bluetooth, and more. Furthermore, this book is easy to read and includes many practical, hands–on, and ready–to–use code examples.
