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MARKETING MANAGEMENT
Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.
Management
Name index 754-757 pp., Subject index 758-762 pp., Company index 764-765 pp.
A Preface to Marketing Management
Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.
Tango Juliet Foxtrot
In thirty years on the front line of British policing, there is very little that Iain Donnelly didn't do: from being a uniformed constable on the beat in London to running counter-terrorism and surveillance operations, combatting child sexual exploitation and overseeing the investigation of the most serious crimes. During that time, he saw the job change irrevocably, to the point where the public no longer knows what to expect from the police and the police service no longer knows what to expect of itself. Tango Juliet Foxtrot – police code for 'the job's fucked' – reveals how constant political meddling and a hostile media narrative have had a devastating impact on the morale of police officers and their ability to protect the public. With the organisation cut by 20,000 officers and 23,000 police staff, only 7 per cent of reported crime now results in a charge – compared with around 20 per cent ten years ago. By turns fascinating and funny, poignant and uplifting, this compelling account paints a vivid picture of what life is really like for those tasked with keeping us safe – and, crucially, explores what needs to change to secure the future of British policing.
Three Classic Children's Stories
Puts a new twist on three classic fairy tales, as Little Red, her grandmother, and the woodcutter are rewarded, Jack taunts the last remaining giant in Cornwall, and Omoline, the miller's daughter, toys with the ugly little man who wants to take her child.
Film Music
Bringing together some of the most influential international scholars on the subject, this anthology provides a detailed, diverse and accessible perspective on music in the cinema.
