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Persuasion and Power
Now more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount importance. A 24/7 television, radio, and Internet news cycle paired with an explosion in social media demands it. According to James P. Farwell, an expert in communication strategy and cyber war who has advised the U.S. SPECIAL OPERATIONS COMMAND and the Department of Defense, and worked nationally and internationally as a media and political consultant, this book examines how colorful figures in history from Julius Caesar to Winston Churchill, Napoleon to Hugo Chavez, Martin Luther to Barack Obama and Ronald Reagan, have forged communication strategie...
Why America is Such a Hard Sell
Why does America consistently receive such low ratings in opinion polls around the world? The answer, as Pilon explains, lies not just in America's overtly forceful actions but in the construction and presentation of its self-image. Scholars and policymakers alike will find Why America Is Such a Hard Sell both a penetrating analysis of America's current efforts in public diplomacy and a prescription for delivering a more appealing self-portrait to the world.
Build
Build: The Power of Hip Hop Diplomacy in a Divided World explores the inescapable tensions and ambiguities in the relationship between art and the state, revealing the ethical complexities that lurk behind what might seem mere goodwill diplomatic tours. Author Mark Katz makes the case that hip hop can be a valuable, positive, and effective means to promote meaningful and productive international relations between people and nations.
Branding Democracy
Branding Democracy: U.S. Regime Change in Post-Soviet Eastern Europe is a study of the uses of systemic propaganda in U.S. foreign policy. Moving beyond traditional understandings of propaganda, Branding Democracy analyzes the expanding and ubiquitous uses of domestic public persuasion under a neoliberal regime and an informational mode of development and its migration to the arena of foreign policy. A highly mobile and flexible corporate-dominated new informational economy is the foundation of intensified Western marketing and promotional culture across spatial and temporal divides, enabling transnational interests to integrate territories previously beyond their reach. U.S. «democracy promotion» and interventions in the Eastern European «color revolutions» in the early twenty-first century serve as studies of neoliberal state interests in action. Branding Democracy will be of interest to students of U.S. and European politics, political economy, foreign policy, political communication, American studies, and culture studies.
Amglish, in Like, Ten Easy Lessons
One of the world's leading linguists recently wrote: "We may be seeing the birth of a new language as yet without a name." He was referencing the new informal mixture of English and other languages being freely formed around the world, with little effort to conform to prescribed rules of grammar, syntax, or spelling. Amglish in, Like, Ten Easy Lessons: A Celebration of the New World Lingo, by Arthur Rowse with illustrations by John Doherty, offers both a name for this new language and an enjoyable guide on how one can learn to use the language through ten easy "lessons." The authors describe how Amglish, or American English influenced by online grammar and syntax, has begun to dominate our global language. Featuring an ironic manual on how to use this developing language, Amglish is a light and highly entertaining addition to the recent literature on grammar and punctuation. Illustrated with original drawings throughout, the book shows readers how to improve their Amglish and have fun doing so.
The Five Front War
A comprehensive look at the War on Terror and the best way to a safer future Scholar Daniel Byman offers a new approach to fighting the war on terrorism. He convincingly argues that two of the main solutions to terrorism offered by politicians-military intervention and the democratization of the Arab world-shouldn't even be our top priorities. Instead, he presents a fresh way to face intelligence and law enforcement challenges ahead: conduct counterinsurgency operations, undermine al-Qaeda's ideology, selectively push for reforms, and build key lasting alliances. Daniel Byman (Washington, DC) directs the Security Studies Program and the Center for Peace and Security Studies at Georgetown University. He is a Senior Fellow at the Saban Center for Middle East Policy at the Brookings Institution and also served on the 9/11 Commission. He regularly writes about terrorism and the Middle East for the Washington Post, Slate, and other publications.
Brandishing the First Amendment
Tamara R. Piety argues that increasingly expansive First Amendment protections for commercial speech imperil public health, safety, and welfare; the reliability of commercial and consumer information; the stability of financial markets; and the global environment. Using evidence from public relations and marketing, behavioral economics, psychology, and cognitive studies, she shows how overly permissive extensions of protections to commercial expression limit governmental power to address a broad range of public policy issues.
Principles of Strategic Communication
Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter overviews, learning outcomes, key terms, discussion questions, and links/additional reading. Instructors will find sample syllabi and a test bank. Please visit www.routledge.com/9780367426316.
Social Power in International Politics
Social power, defined as "the ability to set standards, create norms and values that are deemed legitimate and desirable, without resorting to coercion or payment", is a central part of contemporary international politics. This text introduces and defines the concept of social power and considers how it works in international politics. It demonstrates how social power is a complex phenomenon that manifests itself in a wide variety of ways and circumstances, particularly in culture, institutions, law, and the media. Providing a global perspective on the role of social power from the EU, the US, the Middle East, and China, this book: Focuses on the key aspects of social power: centrality, comp...
