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Corporate Political Responsibility
This book demonstrates how companies can effectively promote their business by assuming political responsibility and expanding their investment concept to include a political component. It shows that the success of companies is crucially dependent on socio-political conditions. In other words: politically sustainable management is a business case. Therefore companies should take a closer look at the opportunities at the interface of politics and business. To date, there has not been a satisfactory assessment of the issue of Corporate Political Responsibility (CPR), which combines a conceptual framework with practical measures for implementation. This book remedies that oversight, and shows h...
The Change Book
How do you make your way in a fast-changing world? Why do we have less and less time? Why are some people unfaithful? Who governs the world? This book is about change - from the small and seemingly insignificant transitions in our day-to-day lives, to the big and almost incomprehensible shifts in human history. Because if we want to make change happen ourselves, we have to understand it first. Distilling expert wisdom and complex theories, the authors of the bestselling The Decision Book present fifty simple and effective models to help us make sense of our changing world. Everything is in a constant state of change, from the personal and political to economics and the environment. Whether you're buying a new car, deciding who to vote for, or making an investment, this little book offers surprisingly simple explanations of the biggest theories of transformation that will help you see the world anew - and radically challenge some of your preconceived ideas.
Turkey’s Public Diplomacy
As a bridge between Europe and Asia, the West and the Middle East, Turkey sees its influence increasing. Its foreign policy is becoming more complex, making sophisticated public diplomacy an essential tool. This volume - the first in English about the subject - examines this rising power's path toward being a more consequential global player.
The Test Book
This pocket-sized compendium of sixty four of the world's most useful tests is a vital tool for anyone looking to gauge their abilities and improve their performance. From intelligence to personality type via creativity and leadership skills, Krogerus and Tschäppeler will help you see how you fare on every essential trait you need to succeed. Beyond your own abilities, The Test Book also provides sample diagnostic tests for your career, relationship and business, sketching out not just what your skills are but how well you're utilising them too. Some are old favourites - GMAT, MBTI, IQ, EQ - and many more are little-known tests with genuinely new insights. Every single one has been condensed to just a few pages, leading you to the quickest route to self-knowledge. With in-depth analysis of the history, strengths and weaknesses of each test and what your answers mean for you, The Test Book is the fastest and most entertaining way to equip yourself for happiness and success.
The Berlin-Baghdad Express
The modern Middle East was forged in the crucible of the First World War, but few know the full story of how war actually came to the region. As Sean McMeekin reveals in this startling reinterpretation of the war, it was neither the British nor the French but rather a small clique of Germans and Turks who thrust the Islamic world into the conflict for their own political, economic, and military ends. The Berlin-Baghdad Express tells the fascinating story of how Germany exploited Ottoman pan-Islamism in order to destroy the British Empire, then the largest Islamic power in the world. Meanwhile the Young Turks harnessed themselves to German military might to avenge Turkey’s hereditary enemy,...
Insight Turkey
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Marken als politische Akteure
Eine ausführliche Betrachtung der politischen Markenkommunikation Marken kommunizieren zunehmend eine Position zu gesellschaftlichen und politischen Themen. Sie nehmen Stellung zu Fragen der sozialen Verantwortung und Gerechtigkeit, der Nachhaltigkeit und des ökologischen Konsums sowie zu gesellschaftspolitischen Trends und Kampagnen. Dieses Buch behandelt die theoretischen Grundfragen der Markenkommunikation und die praktische Umsetzung der strategischen Markenführung zwischen Gesellschaft und Politik. Die einzelnen Beiträge betrachten diese Entwicklung als einen ambivalenten Prozess und untersuchen seine Chancen und Risiken für den gesellschaftspolitischen Diskurs. Die Autoren beantwo...
Die neue Macht der Konsumenten
Die Konsumenten haben ihre neue Macht entdeckt. Trends und Techniken wie Digitalisierung und Individualisierung, Moralisierung und Politisierung, Blogs und Tweets, Boykott und Buykott haben die Konsumenten in den letzten Jahren ermächtigt. Sie wollen nicht nur an der Ladenkasse still entscheiden, welche Produkte und welche Unternehmen akzeptabel sind, sondern Prozesse und Märkte aktiv mitgestalten und dadurch an einer besseren Welt mitarbeiten. Die zunehmenden Interaktionen zwischen Konsumenten und Unternehmen fordern von allen Beteiligten immer mehr Engagement für die gute Sache – einige sind davon aber auch überfordert und die Gefahren der wechselseitigen Manipulationen wachsen. Dieses Buch untersucht die neue Macht der Konsumenten aus verschiedenen Perspektiven: Wissenschaftler und Praktiker, Ökonomen, Soziologen, Psychologen und Philosophen beleuchten und hinterfragen die aktuellen Entwicklungen und Phänomene, Chancen und Risiken der neuen Macht der Konsumenten.
Die deutschen Türken
Komprimierte, auf statistischen Untersuchungen basierende Bestandsaufnahme türkischen Lebens in Deutschland.
