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Editing by Design
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Editing by Design
An Industry Classic, Revised for the Modern Age This classic guide to winning readers for designers, art directors, and editors, has been completely updated to be applicable to both online and print publication design. Because it has truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful attention of widely respected author and professor of graphic design Alex W. White, Editing by Design, Fourth Edition, describes how both word people and design people have the same task: to reveal the true core of each message as plainly and compellingly as possible. It is a book vital to creators...
Editing by Design
This completely updated edition of an industry classic shows a new generation of editors and designers how to make their publications sing! Readers will find a treasury of practical tips for helping story and design reinforce each other and create powerful pages that are irresistible to readers. Brimming with hundreds of illustrations, Editing by Design presents proven solutions to such design issues as columns and grids, margins, spacing, captions, covers and color, type, page symmetry, and much more. A must-have resource for designers, writers, and art directors looking to give their work visual flair and a competitive edge!• Explains sophisticated concepts insimple words and pictures â€...
Editing by Design
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Graphic Design for the Electronic Age
"A Xerox Press book." Includes index.
Graphic Idea Notebook
Ideas in type - Symbols - Visual metaphors - Ideograms - Image triggers - Hands - Drawing - Grafics - Greek alphabet - Cyrillic alphabet - Hebrew - Arabic - Sign language - Roman numerals - Arabic numerals - Medieval signs - Astrological signs - Punctuation & meaning of punctuation marks.
Using Charts and Graphs
Explains the purpose of diagrams, pie charts, bar graphs, dot charts, flow charts, maps, and tables, demonstrates chart making techniques, and shows how to combine different kinds of charts
Color for Impact
Color for Impact deserves to be within reach of every editor and desktop publisher's computer. It encourages newcomers to think about colour in new ways and reminds experienced designers that colour can be a two-edged sword: it can as easily obscure a message as drive it home. In either case, by focusing on the message and the communication, rather than what Jan White calls the "decorative" aspects of colour, Color for Impact will help you to take advantage of the reduced costs and increased availability of colour at all levels. Contents: Getting the Best Out of Colour; Ten Commandments on Using Colour; Where to Use Colour; How Much Colour to Use; Copying Colour in Black-and-White; Making the Most of Colour; Which Colour to Choose; Combining Colours with Colours; Colour and Panels; Colour and Pictures; Colour and Type; How Words, Shape, Space, and Colour Produce Impact; Technicalities About Colour.
