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Understanding Suicide and Its Prevention
Finally, a book that explains suicide using the latest research in suicidology. A must-read for mental health professionals and the survivors of suicide who want to understand why suicide happens. The material in this book should be incorporated into the curriculum of psychology and psychiatry because suicide is such a vital topic that is hardly covered in medical schools due to the lack of a coherent theory of the brain in general and suicide in particular. This is an important book for all professionals who deal with mental disorders in general and suicide in particular. It is the author's fifth book where suicide is explained, not as a mysterious process, but as a natural consequence of t...
Dopaminergic Foundations of Personality and Individual Differences
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Thrive
We live in a world that demands perfection. Should we not meet established milestones or targets, not conform to the appropriate curve, or fail to live up to pre-established societal expectations, we invariably experience a sense of personal failure, worthlessness, and fears and anxiety about a tenuous future. Added to this is the struggle with financial pressures and widening gaps in inequality, fractured family units, chronic stress and mental health challenges, overlaid with the uncertainty and complexity of a rapidly changing world. Yet, in truth, it doesn’t matter where we come from and what our historic circumstances and achievements might be. We are all capable of extraordinary live...
The Master Illusionist
Federico Sanchez’s interest in the brain began--primarily related to artificial intelligence and computers--while studying mechanical engineering at Tufts University in the early 70’s. For the next three decades he studied the human brain sporadically as an ongoing hobby. But, after the death of his younger son by suicide in 2002, using the latest research on the brain, he committed to explain not only how suicide is possible but how most other mental disorders come about. He synthesized his findings in The Master Illusionist, Principles of Neuropsychology a groundbreaking study on the inner workings of the human brain from an engineering perspective. This is a new paradigm-setting study...
Neuro-Advertising
Find out how to increase your marketing success with this book on neuro-advertising. Marketing is one of the most important departments in a company. It is responsible for attracting new customers and retaining existing customers. Unfortunately, in many cases, high budgets are spent on marketing strategies that have little effect. This book on neuro-advertising will help you to effectively increase the impact of your advertising. It is based on the "Subconscious Decision Marketing Index" (SDMI). This neuroscientific method represents a new marketing tool that can be used to measure the subconscious impact of advertising. These include: Facial features Body Reactions Emotions Brain activity I...
On Power: Neurophilosophical Foundations and Policy Implications
‘On Power: Neurophilosophical Foundations and Policy Implications’ seeks to provide a historical, contemporary and predictive analysis of power. It aims to explain the history of political power in a unique way by approaching the concept of power through the lens of neurophilosophy – the application of neuroscientific principles to practical questions of governance, ethics, political and moral philosophy. In this book, Professor Nayef Al-Rodhan provides an accessible, incisive, and provocative take on the history, nature, and future of power. His insights go beyond conventional wisdom by exploring some of the themes that will become increasingly relevant to analysing power in the decad...
Suicide Explained
Finally a book that explains suicide, a must read for the survivors of suicide who want to understand why suicide happens and it also should prove extremely helpful for anyone suffering mental disorders. The material in this book should be incorporated into the curriculum of psychology and psychiatry because suicide is such a vital topic hardly covered in medical schools. It is an important book for all professionals who deal with mental disorders in general and suicide in particular. It is the authors fourth book where suicide is explained, not as a mysterious process, but as a natural consequence of the reactions of the brain under certain conditions when suffering mental disorders. In thi...
The Creative Brain
A nuanced, science-based understanding of the creative mind that dispels the pervasive myths we hold about the human brain—but also uncovers the truth at their cores. What is the relationship between creativity and madness? Creativity and intelligence? Do psychedelics truly enhance creativity? How should we understand the left and right hemispheres of the brain? Is the left brain, in fact, the seat of reasoning and the right brain the seat of creativity? These are just some of the questions Anna Abraham, a renowned expert of human creativity and the imagination, explores in The Creative Brain, a fascinating deep dive into the origins of the seven most common beliefs about the human brain. ...
More Than a Feeling
Whatever you think about the widening divide between Democrats and Republicans, ideological differences do not explain why politicians from the same parties, who share the same goals and policy preferences, often argue fiercely about how best to attain them. This perplexing misalignment suggests that we are missing an important piece of the puzzle. Political scientists have increasingly drawn on the relationship between voters’ personalities and political orientation, but there has been little empirically grounded research looking at how legislators’ personalities influence their performance on Capitol Hill. With More Than a Feeling, Adam J. Ramey, Jonathan D. Klingler, and Gary E. Holli...
