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Looking for adventure, Vilem Nemec traveled from Prague to Cairo. During his Twenty-Five Years in Africa, Vilem began to see life more like a native than a tourist. Unfamiliar with Arabic when he arrived, he struggled to learn it quickly, working menial jobs to support himself. Vilem not only learned to speak, read, and write Arabic, but he was able to communicate with tribal natives in many remote areas. His travels took him to remote places in Somalia, Abbyssinia, Sudan, and Sinai. Earning respect as a pharmacist and veterinarian, Vilem came into contact with many influential leaders. His memoir is peppered with rich, historical details explained from a firsthand observer and filled with stories of friends—German, Egyptian, Czech—from a woman running from an arranged marriage to a writer influencing Aida. Vilem's own adventures are no less exciting. Whether he's capturing a live caracal or wooing harem women, his stories present a vivid description of Twenty-Five Years in Africa from 1884 to 1910.
Vilem Nemec was dreaming about going to Africa for years. He was a pharmacist, just completing his exams, and studying languages, zoology and natural history to prepare himself for the trip, his dream of the future. Then one night, at a party with his friends, who were teasing him that he will never make it, he announced that he is leaving tomorrow. He got himself into a situation from which he could not back out without losing face, so he left for Africa the next day, with no money in his pocket. This is a journal of his two year trip to Cairo from Prague, with many humorous adventures in between. His granddaughter, Jana R. Nemec Jirak, translated the journal from Czech language.
On a snowy January morning in 1889, a worried servant hacked open a locked door at the remote hunting lodge deep in the Vienna Woods. Inside, he found two bodies sprawled on an ornate bed, blood oozing from their mouths. Crown Prince Rudolf of Austria-Hungary appeared to have shot his seventeen-year-old mistress Baroness Mary Vetsera as she slept, sat with the corpse for hours and, when dawn broke, turned the pistol on himself. A century has transformed this bloody scene into romantic tragedy: star-crossed lovers who preferred death together than to be parted by a cold, unfeeling Viennese Court. But Mayerling is also the story of family secrets: incestuous relationships and mental instabilit...
Kosmopolitismus, ein Kernbegriff der europäischen Aufklärung, gehört zu den akademischen Modebegriffen der vergangenen Jahre. Dieses Buch lotet erstmals das heuristische Potenzial des Kosmopolitischen für die Geschichtswissenschaften aus. Im Zentrum stehen das konfliktbeladene Aushandeln von Zugehörigkeiten, Ansprüchen und Rechten, die Begegnung mit dem Anderen sowie die normative Reflexion dieser Begegnungen in einer prinzipiell von Ungleichheit und Machtasymmetrien geprägten Welt. Der Band plädiert für Kosmopolitismus als Analyseperspektive, die das konzeptionelle Instrumentarium von transnationaler und Globalgeschichte ergänzt.
No detailed description available for "The Czechoslovak Contribution to World Culture".
Mitochondrial medicine deals with diseases that are related to mitochondrial dysfunction due to a number of causes from free radical damage to genetic mutation. This book is based on extensive data gathered over 30 years of clinical and experimental research. In it, internationally recognized authors share their experience in various fields of their expertise and guide readers through the disease process, from basic biochemical mechanisms to diagnosis to therapeutic aspects.
The Art of Czech Animation is the first comprehensive English language account of Czech animation from the 1920s to the present, covering both 2D animation forms and CGI, with a focus upon the stop-motion films of Jirí Trnka, Hermína Týrlová, Jan Švankmajer and Jirí Barta. Stop-motion is a highly embodied form of animation and The Art of Czech Animation develops a new materialist approach to studying these films. Instead of imposing top-down Film Theory onto its case studies, the book's analysis is built up from close readings of the films themselves, with particular attention given to their non-human objects. In a time of environmental crisis, the unique way Czech animated films use a...
Publikace se komplexně věnuje problematice marketingové komunikace včetně nových trendů. Obsahuje případové studie a barevnou obrazovou přílohu. Je určena jak pracovníkům komunikačních agentur, firemního marketingu a PR, tak studentům VŠ. V knize se seznámíte se strategiemi marketingové komunikace, s tvorbou komunikačního mixu, metodikou a bariérami stanovování rozpočtu. Poznáte ucelený proces integrované marketingové komunikace a budete řešit také efektivnost a některé etické otázky. Největší část publikace se věnuje osobním a neosobním nástrojům marketingové komunikace: reklamě, podpoře prodeje, přímému marketingu, public relations, sponzoringu, veletrhům a výstavám i osobnímu prodeji. Pozornost je zaměřena také na marketingovou komunikaci mezi firmami (na B2B trhu) a v mezinárodním prostředí, marketingovou komunikaci na internetu a na nové komunikační trendy, jako jsou guerillová komunikace, virální či mobilní marketing, buzzmarketing a další.