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Inside Her Pretty Little Head
Women are responsible for making 80% of all purchasing decisions. In short, this makes women the most valuable consumer group in the world. This book, by two leading marketing practitioners, shows companies how to create marketing strategies and brands that will speak powerfully to women. Many marketing and branding strategies attempt to please all of the people all of the time. The authors here demonstrate that the best marketing ideas fall out of understanding the differences between people. The most profound difference is their gender. A deep understanding of this difference can lead to more relevant, meaningful ideas, that will contribute more signficantly to a brand’s success. For example, recent research indicates that women live by four main codes – the Altruism, Aesthetic, Ordering and Affinity codes – which play a significant role in the way women judge and purchase goods and services. Brands or products that successfully reflect these codes will be the ones that stand out.
Internet Sex Work
This book takes readers behind the screen to uncover how digital technologies have affected the UK sex industry. The authors use extensive new datasets to explore the working practices, safety and regulation of the sex industry, for female, male and trans sex workers primarily working in the UK. Insights are given as to how sex workers use the internet in their everyday working lives, appropriating social media, private online spaces and marketing strategies to manage their profiles, businesses and careers. Internet Sex Work also explores safety strategies in response to new forms of crimes experienced by sex workers, as well as policing responses. The book will be of interest to students and scholars across a range of social science disciplines, including gender studies, socio-legal studies, criminology and sociology.
Memories of Jane Cunningham Croly, "Jenny June"
Memories of Jane Cunningham Croly, "Jenny June", has been considered important throughout human history. In an effort to ensure that this work is never lost, we have taken steps to secure its preservation by republishing this book in a modern format for both current and future generations. This complete book has been retyped, redesigned, and reformatted. Since these books are not scans of the authors' original publications, the text is readable and clear.
Inside Her Pretty Little Head
Women are responsible for making 80% of all purchasing decisions. In short, this makes women the most valuable consumer group in the world. This book, by two leading marketing practitioners, shows companies how to create marketing strategies and brands that will speak powerfully to women. Many marketing and branding strategies attempt to please all of the people all of the time. The authors here demonstrate that the best marketing ideas fall out of understanding the differences between people. The most profound difference is their gender. A deep understanding of this difference can lead to more relevant, meaningful ideas, that will contribute more significantly to a brand's success. For example, recent research indicates that women live by four main codes - the Altruism, Aesthetic, Ordering and Affinity codes - which play a significant role in the way women judge and purchase goods and services. Brands or products that successfully reflect these codes will be the ones that stand out.
Jane’s Patisserie
The fastest selling baking book of all time, from social media sensation Jane's Patisserie 'This will be the most-loved baking book in your stash!' - Zoë Sugg 'The Mary Berry of the Instagram age' - The Times Life is what you bake it - so bake it sweet! Discover how to make life sweet with 100 delicious bakes, cakes and treats from baking blogger, Jane. Jane's recipes are loved for being easy, customisable, and packed with your favourite flavours. Covering everything from gooey cookies and celebration cakes with a dreamy drip finish, to fluffy cupcakes and creamy no-bake cheesecakes, Jane' Patisserie is easy baking for everyone. Whether you're looking for a salted caramel fix, or a spicy biscoff bake, this book has everything you need to create iconic bakes and become a star baker. Includes new and exclusive recipes requested by her followers and the most popular classics from her blog - NYC Cookies, No-Bake Biscoff Cheesecake, Salted Caramel Drip Cake and more! Jane Dunne, Number 1 Sunday Times bestseller, August 2024
Memories of Jane Cunningham Croly, "Jenny June".
Jane Cunningham Croly was the founder and president of the Women's Press Club of New York City (founded 1889) until her death in 1901. She was also the editor of "The Cycle," and a founding member and former president of Sorosis. This book includes various memorials offered at the time of Croly's death, as well as a collection of her own essays, speeches, and correspondence.
Earth Power
The ways of magic are revealed in nature...The secrets are written in meandering streams and drifting clouds, whispered by the roaring ocean and cooling breeze, echoed through caves and rocks and forests. When you draw a heart in the sand, call on the four winds for assistance, or ask the rain to wash away a bad habit, you are practicing earth magic. By working in harmony with nature, we can transform ourselves, our lives, and our world. This tried-and-true guide offers more than one hundred spells, rites, and simple rituals you can perform using the powerful energy of the earth. Scott Cunningham was a greatly respected teacher and one of the most influential members of the modern Craft movement. A practitioner of elemental magic for twenty years, he wrote more than fifty books, including the seminal Wicca: A Guide for the Solitary Practitioner.
All This Was Mission
"The water swirled around her, and she reached her hand toward the distorted surface. The faces faded, and then reappeared. Hands seemed to be reaching for her, as if to pull her back, but they never quite reached her, or slipped quietly through her, as if she were made of water herself." Madeline has made a lot of mistakes-in her marriage and her life-and has paid dearly for them. Her teenaged children have disowned her, her parents are disappointed and embarrassed, and her sister thinks that she needs spiritual help. Worst of all, her soon-to-be ex-husband is hell-bent on destroying her life and her relationships. When she finds herself on a plane to a mysterious tropical resort called Ashrama with a group of strangers, all with their own problems, she isn't sure she'll ever make it back home again. At first Ashrama seems like paradise, but soon the paradise starts to feel more like a prison. Her trinity of hosts appears to have an ulterior motive for their guests' visit, and Madeline must figure out what they intend for her. Ashrama holds many secrets, and in the end, as in the beginning, this place is not what it seems. But neither is Madeline.
