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The Oxford Handbook of Organizational Climate and Culture
The Oxford Handbook of Organizational Climate and Culture presents the breadth of topics from Industrial and Organizational Psychology and Organizational Behavior through the lenses of organizational climate and culture. The Handbook reveals in great detail how in both research and practice climate and culture reciprocally influence each other. The details reveal the many practices that organizations use to acquire, develop, manage, motivate, lead, and treat employees both at home and in the multinational settings that characterize contemporary organizations. Chapter authors are both expert in their fields of research and also represent current climate and culture practice in five national a...
English in Southeast Asia
This volume provides a first systematic, comprehensive account of English in Southeast Asia (SEA) based on current research by leading scholars in the field. The volume first provides a systematic account of the linguistic features across all sub-varieties found within each country. It also has a section dedicated to the historical context and language planning policies to provide a background to understanding the development of the linguistic features covered in Part I and, finally, the vibrancy of the sociolinguistic and pragmatic realities that govern actual language in use in a wide variety of domains such as the law, education, popular culture, electronic media and actual pragmatic encounters are also given due coverage. This volume also includes an extensive bibliography of works on English in SEA, thus providing a useful and valuable resource for language researchers, linguists, classroom educators, policy makers and anyone interested in the topic of English in SEA or World Englishes as a whole.
English in Malaysia
English in Malaysia: Current Use and Status offers an account of the English language used in present-day West and East Malaysia and its status anchored in different linguistic, social and educational domains. After an Introduction giving a bird’s eye view of the status of English in Malaysia, the eight main chapters offer case studies revolving around four themes: i. linguistic features, with special focus on pronunciation and language contact; ii. language attitudes; iii. English in on-line discourse; and iv. English and language policies. The chapters cover original data and topics, seeking to draw an accurate portrait of Malaysian English, a non-native variety of postcolonial English that is currently developing its pronunciation, grammar, lexis and distinct identity.
Code Switching in Malaysia
Code switching seems to be natural for most multilingual speakers because they can switch from different languages freely depending on what is available in their linguistic repertoire. This collection of studies aims to bring current Malaysian code switching and language alternation research to the attention of a worldwide readership. In so doing we attempt to follow the path taken by our late friend, colleague and mentor, Professor Rodolfo Jacobson. The approach and conceptual framework adopted by the contributors in this volume tends to focus more towards the functional rather than the purely linguistic or grammatical. Research into Malaysian code switching demonstrates the need to seek out ways of merging these approaches, rather than keeping them separate, and several of the chapters in this volume attempt such a merger of approaches and methods.
Internal Marketing
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.
Syllabus Design
Demonstrates the principles involved in planning and designing an effective syllabus. This book examines important concepts, such as needs analysis, goal-setting, and content specification, and serves as a useful introduction for teachers who want to gain an understanding of syllabus design in order to modify the syllabuses with which they work.
English in East and South Asia
This book provides a first systematic and comprehensive account of English in East and South Asia (EESA) based on current research by scholars in the field. It has several unique features. Firstly, it provides a rigorous theoretical overview that is necessary for the understanding of EESA in relation to the burgeoning works on World Englishes as a discipline. Secondly, in the section on linguistic features, a systematic template was made available to the contributors so that linguistic coverage of the variety/varieties is similar. Thirdly, the vibrancy of the sociolinguistic and pragmatic realities that govern actual English in use in a wide variety of domains such as social media, the Internet and popular culture/music are discussed. Finally, this volume includes an extensive bibliography of works on EESA, thus providing a useful and valuable resource for language researchers, linguists, classroom educators, policymakers and anyone interested in the topic of EESA or World Englishes. This volume hopes to advance understanding of the spread and development of the different sub-varieties reflecting both the political developments and cultural norms in the region.
Profitable Customer Engagement
The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines the methods of engaging customers profitably in business-to-consumer as well as business-to-business settings. The book offers firms with definitions of the metrics within the CEV framework, and the ways to measure and maximize these metrics that can help in engaging customers profitably. The interrelationships between these metrics, i.e., how each metric impacts the other, are also explained in detail with real-life examples.
