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From Chinese Brand Culture to Global Brands
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
Fifty Key Sociologists: The Contemporary Theorists
Fifty Key Sociologists: The Contemporary Theorists covers the life, work, ideas and impact of some of the most important thinkers in this discipline. Concentrating on figures writing predominantly in the second half of the twentieth century, such as Zygmunt Bauman, Pierre Bourdieu, Judith Butler, Michel Foucault and Claude Lévi-Strauss, each entry includes: full cross-referencing a further reading section biographical data key works and ideas critical assessment. Clearly presented in an easy-to-navigate A–Z format, this accessible reference guide is ideal for undergraduate and postgraduate students of sociology, cultural studies and general studies, as well as other readers interested in this fascinating field.
The Language of Color in China
This is the first book to explore color history in Asia. Color is a natural phenomenon and a fundamental element of the universe, and offers a medium to communicate with others globally. It is a language of signals, such as traffic lights, signs or symbols, and an essential part of society. Color attracts people’s attention and transmits important information. As such, color language denotes all of the activities of human history, and has been associated with changes in society, economic development, and dynasties replacing the old with the new. The book brings together many elements of Chinese history with reference to the topic of ‘color’ and has evolved from the authors’ respectiv...
Business Ethics
Award-winning, best-selling, and authoritative: the business ethics book of choice.
Sampling and Remixing Blackness in Hip-hop Theater and Performance
Explores expressions of Blackness in Hip-Hop performance by non-African American artists
Business Ethics and Continental Philosophy
Business ethics has largely been written from the perspective of analytical philosophy with very little attention paid to the work of continental philosophers. Yet although very few of these philosophers directly discuss business ethics, it is clear that their ideas have interesting applications in this field. This innovative textbook shows how the work of continental philosophers - Deleuze and Guattari, Foucault, Levinas, Bauman, Derrida, Levinas, Nietzsche, Zizek, Jonas, Sartre, Heidegger, Latour, Nancy and Sloterdijk - can provide fresh insights into a number of different issues in business ethics. Topics covered include agency, stakeholder theory, organizational culture, organizational justice, moral decision-making, leadership, whistle-blowing, corporate social responsibility, globalization and sustainability. The book includes a number of features designed to aid comprehension, including a detailed glossary of key terms, text boxes explaining key concepts, and a wide range of examples from the world of business.
Handbook of Entrepreneurship and Marketing
This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship.
Unpacking the Personal Library
Unpacking the Personal Library: The Public and Private Life of Books is an edited collection of essays that ponders the cultural meaning and significance of private book collections in relation to public libraries. Contributors explore libraries at particular moments in their history across a wide range of cases, and includes Alberto Manguel’s account of the Library of Alexandria as well as chapters on library collecting in the middle ages, the libraries of prime ministers and foreign embassies, protest libraries and the slow transformation of university libraries, and the stories of the personal libraries of Virginia Woolf, Robert Duncan, Sheila Watson, Al Purdy and others. The book shows how the history of the library is really a history of collection, consolidation, migration, dispersal, and integration, where each story negotiates private and public spaces. Unpacking the Personal Library builds on and interrogates theories and approaches from library and archive studies, the history of the book, reading, authorship and publishing. Collectively, the chapters articulate a critical poetics of the personal library within its extended social, aesthetic and cultural contexts.
Handbook of Social Media in Education, Consumer Behavior and Politics, Volume 1
Handbook of Social Media in Education, Consumer Behavior and Politics explores the impact of social media within these systems. The book covers who contributes to social media, from social influencers to everyday people, how that information is disseminated in shares and likes, and the impact social media has on perception, opinion and behavior. Education coverage includes influences on pedagogy, class participation, e-learning, academic performance, and it's use and influence on teachers, parents and students. Coverage in economics and commercialization includes different types of digital marketing and social media, the rise of social influencers, and impacts on consumer behavior. Coverage ...
Philosophy and Organization
Featuring original contributions from some of the most exciting scholars writing at the intersection of philosophy and organization today, this accessible volume provides readers with a complete overview of this complex subject. Ground-breaking and drawing on recent efforts in management and organization studies to take philosophy seriously, it critically engages with the way that philosophy might inform organization and illuminates a range of issues, including idleness, aesthetics, singularity, transparency, power and cruelty. Exploring why philosophy matters to organization and why organization matters to philosophy, this book is essential reading for philosophy and business and management students as well as of interest to all those who seek to think seriously about the way their lives are organized.
