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Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women’s sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women’s sport. Featuring international perspectives, with authors from North America, South America, Europe, Asia, and Oceania, and insightful, in-depth profiles of real leaders within different sectors of women's sport in the global sport industry, the Routledge Handbook of the Business of Women's Sport offers an integrated understanding of the ways...
Social Research Methods by Example shows students how researchers carry out work on the cutting edge of social science. The authors illustrate every point through engaging, thought-provoking examples from real research. The language is jargon-free, making research methods less intimidating and more relatable. The text is divided into three major sections, the first of which introduces students to the principles of research through examples from various fields. The second section walks students through the major types of social science research, with each chapter focusing on a different technique. The third section shows students how to carry out basic quantitative data analysis in SPSS. The ...
Theory is an essential element in the development of any academic discipline and sport management is no exception. This is the first book to trace the intellectual contours of theory in sport management, and to explain, critique and celebrate the importance of sport management theory in academic research, teaching and learning, and in the development of professional practice. Written by a world-class team of international sport management scholars, each of whom has taken a leading role in developing a particular theory or framework for understanding sport management, the book covers the full span of contemporary issues, debates, themes and functional approaches, from corporate social respons...
Beautiful and powerful, Strong Like Her presents the awe-inspiring account of women’s athleticism throughout history. Journalist Haley Shapley takes us through the delightful untold history of female strength to understand how we can better encourage—and celebrate—the physical power of women. Part group biography, part cultural history, Strong Like Her delves into the fascinating stories of our muscular foremothers. From the first female Olympian (who entered the chariot race through a loophole) to the circus stars who could lift their husbands above their heads and make it look like “a little light housework with a feather duster,” these brave and brawny women paved the way for th...
This perceptive, lively study explores U.S. women's sport through historical "points of change": particular products or trends that dramatically influenced both women's participation in sport and cultural responses to women athletes. Beginning with the seemingly innocent ponytail, the subject of the Introduction, scholar Jaime Schultz challenges the reader to look at the historical and sociological significance of now-common items such as sports bras and tampons and ideas such as sex testing and competitive cheerleading. Tennis wear, tampons, and sports bras all facilitated women’s participation in physical culture, while physical educators, the aesthetic fitness movement, and Title IX enc...
Investigation of a professional women's soccer league breaking through the ceiling of the male-dominated center of US professional sport. The author examines the challenges and opportunities and demonstrates how gender inequality is both constructed and disputed in professional sport.
This book highlights the changing dynamics of Muslim identity and integration in Britain, focusing on the post-9/11 era. Historically, Muslims faced discrimination based on ethnicity rather than religion. However, contemporary discrimination against Muslims is rooted in different reasons, with events like the Rushdie affair significantly impacting multicultural relations. This study analyzes the evolving multicultural landscape in Britain, exploring the shift from predominantly assimilationist policies to a more mutual process of integration. It delves into the emergence of interfaith dialogue as well as the complexities surrounding the intersection of race, religion, gender, and identity. T...
An unapologetically candid and illuminating history of women and their fight for equality, told through the influential world of sports. From early Amazons to modern-day athletes, women have been fighting for their rightful place in the world. The history of these female athletes—whether warriors on the battlefield or competitors in the sports arena—has often been neglected, yet it is through sports that women have changed society, gaining entry into education, travel, politics, and more. When Women Stood is an eye-opening chronicle of the amazing women who refused to accept the status quo and fought for something better for themselves and for those who would follow. Featuring exclusive ...
Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. This textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports industry. Written from the perspective of different stakeholders in the sports sector, such as fans, sports entity holders, clubs, sponsors and the sports media, it offers a holistic view of this evolving and ever-changing industry. Taking a truly global approach, this textbook helps students understand the current issues facing sports marketing professionals and is relevant across all regions of the world. Drawing on...
This comprehensive text examines the history, significance, and philosophical dimensions of sport. Introduction to the Philosophy of Sport, second edition, is organized to reflect the traditional division of philosophy into metaphysical, ethical, epistemological and political issues, while incorporating specific concerns of today’s athletic world, such as technology, violence, and professionalism. The second edition features expanded sections on social categories (including race, gender, and disability), sport in schools, and collegiate sports. Each chapter includes discussion questions, and the book features a comprehensive glossary.