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Winfluence
Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions.
No Bullshit Social Media
The In-Your-Face, Results-Focused, No-“Kumbaya” Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency Specific solutions for brand-building, customer service, R&D, and reputation management Facts, statistics, real-world case studies, and rock-solid metrics Stop hiding from social media--or treating it as if it’s a playground. Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques a...
Stoked On Waterfalls
This is the first volume in the Stoked on Waterfalls book series about waterfalls in Alberta. Volume 1 aims to cover every waterfall in Alberta located within 500 meters (with a few longer exceptions) of any public road. There are 208 waterfalls described in this book that meet the criteria. This book is to be used as a guide to help you reach every waterfall as quickly and as safely as possible. Each waterfall has a driving description, hiking description, level of difficulty, GPS coordinates, colour photo, and detailed map showing how to reach the waterfall. My hope is that this book will inspire more people to get outside and enjoy the natural beauty the province of Alberta has to offer. Alberta has over 800 waterfalls I currently know about, and I look forward to documenting every waterfall and sharing this information with likeminded people who love getting outside and exploring in Alberta's amazing wilderness. Please look for the next volumes in my series as I continue to explore and chase waterfalls in Alberta! Please check out my website at stokedonwaterfalls.com for more information.
John the Posthumous
John the Posthumous exists in between fiction and poetry, elegy and history: a kind of novella in objects, it is an anatomy of marriage and adultery, an interlocking set of fictional histories, and the staccato telling of a murder, perhaps two murders. This is a literary album of a pre-Internet world, focused on physical elements — all of which are tools for either violence or sustenance. Knives, old iron gates, antique houses in flames; Biblical citations, blood and a history of the American bed: the unsettling, half-perceived images, and their precise but alien manipulation by a master of the language will stay with readers. Its themes are familiar — violence, betrayal, failure — its depiction of these utterly original and hauntingly beautiful.
Brand Now
Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning * Reinforce it with the right touchpoints * Hone your brand's unique story * Share it through engaging content * Cultivate a sense of community * Craft a coherent experience * Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.
The End of Marketing
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know...
After the Fall
In a world without power, Jason must fight for survival as he heads to the wilds of the Appalachian Mountains.An electromagnetic pulse attack on the United States shuts down all power, communications and transportation. With no food deliveries, no vehicles working, society begins to unravel. Starvation and death begin to reign and panic leads to violence. Marauding gangs roam the countryside, stealing, killing or worse and cities begin to wall themselves off from the danger outside. As society breaks down, Jason heads to the Appalachian Mountains to avoid the growing anarchy, hoping to wait out the chaos. The gangs threaten but loneliness becomes his biggest enemy as the solitude envelopes h...
The Ultimate Marketing Engine
A step-by-step system for creating customers and clients for life. In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning. The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses. In this book, you w...
Night as It Falls
A deeply contemporary and mesmerising novel about love, destruction, silences and the traces we leave behind.Amelia was one of those people who destroyed everything and called it art.Paul is a student who works as a hotel night guard to make ends meet. Amelia, who studies at the same university, is the young woman who rents Room 313. Everything about her is a mystery: where she goes, who she meets - and where she comes from.Paul and Amelia become compulsively and inextricably entangled, until one day, Amelia disappears. Unknown to Paul, she has gone to Sarajevo in search of her mother, the country of their past and the ghosts who still inhabit it. But Paul, as well as Amelia, must come to terms with their inherited bonds and the paths that shape the future.Night as It Falls is a novel of high passion and low light, rich in vital ideas about identity, first love, class and contemporary anxiety. Imbued with melancholy and wit, it is the English language debut of a powerfully assured European writer.
More Than Mere Light
Poetry. Asian & Asian American Studies. "No one has written a finer, stranger, more enjoyably various and intelligent long poem than Jason's Koo's 'No Longer See,' the central poem in his splendid new book, MORE THAN MERE LIGHT. Schuyler and Knausgaard, Proust and Ashbery, to name just a few, meld into a poetic performance that is joyfully bent, and as gloriously funny as it is self-castigating. Underscoring all this is a sorrowing sense of self that can't shake free of time--time as it drags or stops or flies during romance and sex and the passage from domestic happiness to failure, and as it marks off the progress of a poetry and a life coming into its full, vital strength. With a cool-eye...
