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Way To Grow
Nothing is more important for ministry today than small groups. (George Gallop Jr., a Christian who conducts polls on political and religious matters, quoted in chapter 1 of this book.) Lavin is quick to point out that this book is not merely about numerical growth. It is about nurturing spiritual growth, which in itself is a dynamic that leads to growth in numbers. Use this publication as a workbook. The chapters each end with fascinating questions for consideration and group discussion. Dr. Lavin offers five different kinds of group structures for discipleship development. Each is fully explored, offering the reader or study participant the opportunity to determine which style best fits th...
Advertising Creative
Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.
Growing Up Again
Growing Up Again offers guidance on providing children with the structure and nurturing that are so critical to their healthy development -- and to our own. As time-tested as it is timely, the expert advice in Growing Up Again Second Edition has helped thousands of readers improve on their parenting practices. Now, substantially revised and expanded, Growing Up Again offers further guidance on providing children with the structure and nurturing that are so critical to their healthy development -- and to our own. Jean Illsley Clarke and Connie Dawson provide the information every adult caring for children should know -- about ages and stages of development, ways to nurture our children and ou...
Community and Growth
If you've ever thought about community, whether as a lifestyle or simply as an expression of deeper fellowship with others, this book is essential reading. In the fifteen years since it first appeared in English, it has become the classic text on the subject -- read, dog-eared, borrowed, and discussed.Vanier is not a rosy idealist. That is because his writing is based not on theories, but on a wealth of wisdom gleaned over many years living in community, experiencing difficult days and joyous celebrations, times of struggle and hard-won success, moments of doubt and inspiration. He acknowledges the inevitable little frustrations of a life lived with and for others, but he also helps the reader see that without struggle there is no true growth.
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Go Figure! New Directions in Advertising Rhetoric
Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure! New Directions in Advertising Rhetoric" have been involved in developing the scholarship of advertising rhetoric for many years. In this volume they have assembled the most current and authoritative new perspectives on this topic. The chapter authors all present previously unpublished concepts that represent advances beyond what is already known about advertising rhetoric. In the opening and closing chapters editors Ed McQuarrie and Barbara Phillips provide an integrative view of the current state of the art in advertising rhetoric
The Psychology of Passion
In The Psychology of Passion, Robert J. Vallerand provides a complete presentation of the Dualistic Model of Passion and reports on the empirical evidence supporting the theory. Vallerand highlights the effects of two types of passion--harmonious and obsessive--on a number of psychological phenomena, such as cognition, emotions, performance, relationships, aggression, and violence.
Gender and Popular Culture
This book examines the role of popular culture in the construction of gendered identities in contemporary society. It draws on a wide range of popular cultural forms - including popular music, newspapers and television - to illustrate how femininity and masculinity are produced, represented and consumed. The authors blend primary and secondary research to offer the reader a balanced yet novel overview of the area. Students are introduced to key theories and concepts in the fields of gender studies and popular culture, which are made accessible and interesting through their application to topical examples such as DJs, binge drinking and computer games. The book is structured into three clear,...
The Bare Bones Introduction to Integrated Marketing Communication
Integrated marketing communication (IMC) focuses on communicators employing the correct message, being able to place it in the most appropriate media, and using the most advantageous communications approach. Advertising in today's economy crosses communication boundaries as well as societal and cultural norms, making accurate targeting, media selection, and consistency of message more critical than ever before. Marketing and advertising are no longer separate entities-they are the results of all parts working as a cohesive whole. Integrated marketing communicates using one tone-of-voice or message that is successfully delivered through multiple media and disciplines. The Bare Bones Introduct...
Strategic Uses of Alternative Media
Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication. Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.
