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Investigations Into the Phenomenology and the Ontology of the Work of Art
This book investigates the nature of aesthetic experience and aesthetic objects. Written by leading philosophers, psychologists, literary scholars and semioticians, the book addresses two intertwined issues. The first is related to the phenomenology of aesthetic experience: The understanding of how human beings respond to artworks, how we process linguistic or visual information, and what properties in artworks trigger aesthetic experiences. The examination of the properties of aesthetic experience reveals essential aspects of our perceptual, cognitive, and semiotic capacities. The second issue studied in this volume is related to the ontology of the work of art: Written or visual artwork...
Introduction to the Semiotics of the Text
This books aims to demonstrate how semiotic models of textual analysis can be used to study any social reality or cultural process. In addition, it shows how semiotic models work by using examples from everyday life and social praxis, communicative processes and modes of consumption, online interactions and cross-media procedures, political experiences and scientific universes.
Brand Equity Planning with Structuralist Rhetorical Semiotics
Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to addressing a crucial gap in the existing marketing and semiotic literatures concerning how advertising multimodal textual elements may be transformed into brand associations, with an emphasis on rhetorical relata as modes of connectivity between a brand’s surface and depth grammar. The scope of this project is inter-disciplinary, spanning research areas such as brand equity, structuralist semiotics, textual semiotics, visual and film semiotics, multimodal rhetoric, Film theory, psychoanalysis. The proposed connectionist model of the brand trajectory of signification is operationalized through a methodological framework that encompasses a structuralist semiotic interpretative approach to the textual formation of brand equity, supported by quantitative content analysis with the aid of the software Atlas.ti and the application of multivariate mapping techniques.
The Address of the Eye
Cinema is a sensuous object, but in our presence it becomes also a sensing, sensual, sense-making subject. Thus argues Vivian Sobchack as she challenges basic assumptions of current film theory that reduce film to an object of vision and the spectator to a victim of a deterministic cinematic apparatus. Maintaining that these premises ignore the material and cultural-historical situations of both the spectator and the film, the author makes the radical proposal that the cinematic experience depends on two "viewers" viewing: the spectator and the film, each existing as both subject and object of vision. Drawing on existential and semiotic phenomenology, and particularly on the work of Merleau-Ponty, Sobchack shows how the film experience provides empirical insight into the reversible, dialectical, and signifying nature of that embodied vision we each live daily as both "mine" and "another's." In this attempt to account for cinematic intelligibility and signification, the author explores the possibility of human choice and expressive freedom within the bounds of history and culture.
From Art Nouveau to Surrealism
This volume of edited essays is the first one in English to offer a critical overview of the specific features of Belgian modernity from 1880 to 1940 in a multiplicity of disciplines: literature and poetry, politics, music, photography and drama. The first half of the book investigates the roots of twentieth century modernity in Belgian fin de siecle across a variety of genres (novel, poetry and drama), not only within but also beyond the boundaries of Symbolism. The contributors go on to examine the explosion of Belgian culture on the international scene with the rise of the avant-gardes, notably Surrealism: and the contribution made in minor genres, such as the popular novels of Simenon and Jean Ray, and the Tintin comics of Herge.
The Oxford Critical and Cultural History of Modernist Magazines
A study of the role of 'little magazines' and their contribution to the making of artistic modernism and the avant-garde across Europe, this volume is a major scholarly achievement of immense value to those interested in material culture of the 20th century.
Novel Perspectives on Communication Practices in Antiquity
Documents such as papyri and inscriptions are essential to our knowledge of ancient history in a broad sense. This volume turns the attention to the texts themselves, and explores in an interdisciplinary way how people communicated with each other in antiquity.
Language and Philology in Romance
TRENDS IN LINGUISTICS is a series of books that open new perspectives in our understanding of language. The series publishes state-of-the-art work on core areas of linguistics across theoretical frameworks, as well as studies that provide new insights by approaching language from an interdisciplinary perspective. TRENDS IN LINGUISTICS considers itself a forum for cutting-edge research based on solid empirical data on language in its various manifestations, including sign languages. It regards linguistic variation in its synchronic and diachronic dimensions as well as in its social contexts as important sources of insight for a better understanding of the design of linguistic systems and the ecology and evolution of language. TRENDS IN LINGUISTICS publishes monographs and outstanding dissertations as well as edited volumes, which provide the opportunity to address controversial topics from different empirical and theoretical viewpoints. High quality standards are ensured through anonymous reviewing.
Culture and Identity in Belgian Francophone Writing
Few full-length studies exist in English on French-speaking authors from Belgium. What, if any, are the particular features of francophone Belgian writing? This book explores questions of cultural and literary identity, and offers an overview of currents in critical debate regarding the place of francophone Belgian writing and its relationship to its larger neighbour, but also engages with broader questions concerning the classification of 'francophone' literature. The study brings together well-known and less well-known modern and contemporary writers (Suzanne Lilar, Neel Doff, Dominique Rolin, Jacqueline Harpman, Françoise Mallet-Joris, Jean Muno, Nicole Malinconi, and Amélie Nothomb) whose works share a number of recurring themes and features, notably a preoccupation with questions of identity and alterity. Overall, the study highlights the diverse ways in which these questions of cultural identity and alterity emerge as a dominant theme throughout the corpus, viewed through a series of literary and cultural frameworks which bring together perspectives both local and global.
Semiotics and Visual Communication
This book is the result of selective research papers that were presented at the First International Conference on Semiotics and Visual Communication at the Cyprus University of Technology in November 2011. The conference was structured around the theme from theory to practice, and brought together researchers and practitioners who study and evaluate the ways that semiotic theories can be analysed, perceived and applied in the context of various forms in visual communication. Within a semiotic framework, the book explores research questions under five main thematic areas: Architectural, Spatial Design-Design for Three-Dimensional Products; Design for Print Applications; Design for Screen-Base...
