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50+ Marketing
As a result of demographic and other factors in many countries, the over fifty age group have emerged as having significant disposable income and market power, yet much advertising, promotion and marketing is still targeted primarily at younger age groups. In a unique and compelling book the author, a pioneer in this area, shows that this is an essential market for companies and how they can focus their marketing for maximum benefit.
Advertising to Baby Boomers
Using familiar examples, Nyren advises how to change prescription drug advertising, discusses planned retirement communities and the ways that they can be made more appealing to maturing consumers, and more importantly, offers valuable advice on the advertising of general consumer goods and services. Exploding the myth that Baby Boomers just want to retreat to their younger years, Nyren explains that Boomers are not hung up on age. "Who actually thinks about his or her age all the time, or even very often?" he asks. "Contrary to social commentators, the media, and certainly advertising agencies, most of the time we are who we are: people in our middle age, and not much different but a little different than other generations were in their middle ages. We're not jumping in mosh pits while juggling cans of soda, trying to be eighteen again.
Oceans
Since the HMS Challenger expedition of 1872 1876, our vision of the ocean has changed completely. We now understand that it plays a key role in biodiversity, climate regulation, and mineral and biological resources, and as such, the ocean is a major service provider for humanity. Oceans draws on data from new oceanographic and satellite tools, acquired through international interdisciplinary programs. It describes the processes that control how the ocean functions, on different spatial and temporal scales. After considering the evolution of concepts in physical, chemical and biological oceanography, the book outlines the future of a warmer, acidified, less oxygenated ocean. It shows how a view of the ocean at different scales changes how we understand it. Finally, the book presents the challenges facing the ocean in terms of the exploitation of biological and mineral resources, in the context of sustainable development and the regulation of climate change.
Mastering the National Admissions Test for Law
A definitive guide to the National Admissions Test for Law (LNAT), this book, designed with students in mind, demystifies the test process. It explains what the test involves, how best to prepare for it, the most successful techniques for approaching the questions and provides students with a chance to practice and develop their skills. Presented in an accessible and easy to understand format the content is based on careful analysis of past and sample papers, discussions with admissions tutors and detailed consultations with students. Giving a practical, hands-on insight into what universities are looking for from candidates it includes: an introduction to the test a guide to approaching MCQs (including an analysis of different types of possible questions and techniques for verifying answers) a guide to approaching essay questions five sample test papers answers and explanations for all MCQs sample essays and essay plans. Mastering the LNAT is essential reading for those wanting to give themselves the best possible chance of securing a place at the university of their choice.
Cross-cultural Management Revisited
Drawing on thirty years of empirical research, this book reveals the diversity of managerial practices that may be observed throughout the world and provides methodological guidelines to enable researchers and practitioners to engage in an alternative approach to cross-cultural management.
China's New Consumers
Exploring China's consumer revolution over the past three decades, this book shows a continuing cycle leading to excess supply and disappointing demand, at the centre of which lies exaggerated expectations of China's new consumers. Combining economic trends with the author’s anthropological background, China’s New Consumers details the livelihoods and lifestyles of China's new and evolving social categories who, divided by wealth, location and generation, have both benefited from and been disadvantaged by the past two decades of reform and rapid economic growth. Given that consumption is about so much more than shopping and spending, this book focuses on the perceptions, priorities and concerns of China's new consumers which are an essential part of any contemporary narrative about China's domestic market. Documenting the social consequences of several decades of rapid economic growth and the new interest in 'all-round' social development, China's New Consumers will be of value to students, entrepreneurs and a wide variety of readers who are interested in social trends and concerns in China today.
Saved from Sacrifice
The cross has long been not only a scandal but also a profound paradox: filled with saving significance and power, it is at the same time a sobering tragedy. In Saved from Sacrifice theologian Mark Heim takes on this paradox, asserting that the cross must be understood against the whole history of human scapegoating violence. In order to highlight the dimensions of his argument, Heim carefully and critically draws on the groundbreaking work of French theorist and biblical scholar René Girard. Yet Heim goes beyond Girard to develop a comprehensive theology of the atonement and the cross through his fresh readings of well-known biblical passages and his exploration of the place of the victim.
Le Marketing
" Le marketing est une science exacte qui repose sur la loi de l'offre et de la demande ", " Le marketing sert à vendre ", " Le client est roi, il fixe les règles du marché ", " les consommateurs sont ciblés par les marques ", " le consommateur ne veut que du prix bas ", " la publicité nous vend du vent "... Issues de la traduction ou de l'air du temps, mêlant souvent vrai et faux, les idées reçues sont dans toutes les têtes. L'auteur les prend pour point de départ et apporte ici un éclairage distancié et approfondi sur ce que l'on sait ou croit savoir.
