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Go Mobile
Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.
Mobile marketing
"Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before"--Provided by publisher for English language edition.
A Joyful Journey
This micro story follows a young man as he tries to discover the secret to happiness.
Chandra
Chandra is an intimate portrait of a highly private and brilliant man, Subrahmanyan Chandrasekhar, a Nobel laureate in physics who has been a major contributor to the theories of white dwarfs and black holes. "Wali has given us a magnificent portrait of Chandra, full of life and color, with a deep understanding of the three cultures—Indian, British, and American—in which Chandra was successively immersed. . . . I wish I had the job of reviewing this book for the New York Times rather than for Physics Today. If the book is only read by physicists, then Wali's devoted labors were in vain."—Freeman Dyson, Physics Today "An enthralling human document."—William McCrea, Times Higher Education Supplement "A dramatic, exuberant biography of one of the century's great scientists."—Publishers Weekly
Feasting and Fasting
Feasting and Fasting is an introduction to the foods and beverages that were a central part of how our ancestors celebrated important events. This is a sampling of their events and what was on their tables at births, weddings, funerals, religious holidays, garden parties, and more.
Hoping for the Best, Preparing for the Worst
An examination of Upper Canadian life at the dawn of a modern nation. Hoping for the Best, Preparing for the Worst explores the web of human relationships that developed in Upper Canada following the American Revolution, in the years leading up to the War of 1812, and during the conflict that raged for two years between the young United States and Britain, its former master. The book focuses on the families, homes, gardens, farms, roads, villages, towns, shops, and fabric of everyday life in this frontier society. Upper Canada was a land in transition as First Nations, fur traders, Loyalists, entrepreneurs, merchants, farmers, and newcomers from every walk of life formed alliances and partnerships based on friendship, marriage, respect, religion, proximity, and the desire to survive and prosper. With the declaration of war in June 1812, Upper Canadians realized that not only their lives but their future peace and prosperity were threatened. They responded with perseverance, loyalty, and unexpected acts of bravery.
More Random Walks in Science
More Random Walks in Science is an anthology of fascinating and frequently amusing anecdotes, quotations, illustrations, articles, and reviews that reflect the more lighthearted aspects of the scientific world and the less serious excursions of the scientific mind. The book is guaranteed to delight anyone who has a professional or amateur interest in science.
