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Rules to Break and Laws to Follow
Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism "A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how to make it happen. As a bonus, you'll learn how to make your company more innovative, how to ensure your employees actually enjoy what they're doing, and how to deal with the kinds of service and quality breakdowns that occasionally plague any company, even a well-managed one. This book should be on your required reading list." —Stephen M. R. Covey, bestse...
FAT HAROLD
COMMENTS FROM THOSE THAT ARE THE LIGHT OF SHAG DANCING “Harold Bessent and Fat Harold’s Beach Club are to shag dancing and beach music as baseball and apple pie are to America. The resurgence and continued growth and popularity of the shag and beach music are due in a large way to Harold's enthusiastic, energetic, and consistent support.” —Charlie Womble and Jackie McGee, professional shag dancers “Fat Harold’s Beach Club and Harold himself have kept a place to dance for years now, for those young and old alike. There has never been someone that has loved the dance and the people it brings into his life more than Fat Harold. Every beach band wants to say that they have played at Fat Harold’s Beach Club and HOTO’s! That must surely say something about Harold Bessent as a man!” —Jeff Hargett, 2005 National Shag Dance champion “I have known Harold Bessent since I was eleven years old, and for all that time and still today, he has provided a place for the people to dance and listen to this music called beach music. He is truly an ambassador, and I thank you.” —Judy Collins, owner, Judy’s House of Oldies, North Myrtle Beach, South Carolina
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Floral Management
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Marketing for Tourism and Hospitality
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.
Achieving Success Through Innovation
This book investigates the genesis and success of innovation in the hospitality industry as detailed in over four dozen case studies. In many of the cases studies, the innovators themselves provide the insights into their innovative inspiration and the lessons learned from the way they brought their innovative ideas to life. The cases include innovations for improved customer service, stronger human resources, and new food service and lodging concepts. While updated technology forms the basis for many of the innovations, some of the cases focus specifically on technology improvements, with a particular focus on the use of technology as a mediator in the service value chain. With the passage of several years, the book shares the outcome of the innovative concepts—most of which continue to operate. The lessons presented will provide you a valuable perspective on success through innovation, whether you are operating in the hospitality industry or another business.
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