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CEO From Home
CEO From Home is an essential guide to starting, acquiring, or continuing to run a business on your own terms while working from home. Aspiring and current CEOs can learn from these pages how to successfully run a virtual business. In this book you will learn: • Your CEO type • Key HR strategies for the best team and culture in a virtual environment • Running a business working as little as five hours per week • Quickly and easily growing your customer base and business • Countless tools and shortcuts to save time and money CEO From Home is a timely response and guide for working virtually in a post-COVID business environment. Authored by two professionals with real-world experience in virtually running a marketing and human resources outsourcing business, CEO From Home provides practical, easy-to-implement strategies to run a business on your terms from your home.
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Make Your Nonprofit Social
This book is a collective project from three authors who have worked with nonprofits in developing and managing effective social media marketing tactics. Within these pages, you will find what you need to ensure your nonprofit is using social media platforms to boost your branding and marketing. When you use social media in your personal life, you connect with old friends, discover new interests, or belong to specialized groups that share your values. However, for nonprofits, social media is a way to connect with those who believe in your purpose. Social media allows nonprofits to showcase their human connection and garner more support. In Make Your Nonprofit Social, you will learn how to: -...
Dynamics of Media Writing
Dynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.
Make Your Business Social
In this book, readers will find the inspiration needed to expand social media presence and add an appealing new dimension to branding and marketing efforts. Social media has exploded, not only for individuals but for businesses too. Today, more than 83% of small business owners say they believe social media is essential for their companies. Make Your Business Social provides actionable solutions for business owners to create and sustain a successful social media presence. In this book you will learn how to: build or expand a social media audience for your business; create graphics, even if you’re not a designer; choose the right platforms for your business; cultivate strategies for present and future social media; and use real-life experience from current business owners. Make Your Business Social brings fresh insights from its three authors, who have spent years creating and managing social media for businesses. Within these pages, you will find the inspiration you need to expand your social media presence and add an appealing new dimension to your branding and marketing efforts.
Celebrity 2.0
Social media influencers rule the world! Gone are the days of worshipping movie stars and athletes only for their talent. Everyday people are fast becoming the new celebrities and thus influencers for Millennials and Generation Z. In the past few years, social media influencers dominate pop culture and brands are eager to work with them to build their brands. From music to gaming; from fashion to sports; from wellness to lifestyle branding there are more than 50 million people calling themselves “creators” and many are influencers amassing a highly engaged community. For brands, what are the most effective ways to identify and cultivate influencers and support content creation? This book...
#Share
The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries. A significant portion of eWOM occurs on social media platforms. Social word of mouth (sWOM)—a subset of eWOM—has incredible reach with the potential to influence over 4.6 billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Our goal in writing this book is to bring together industry best practices and academic research to help you construct social media content that speaks with your brand voice, stimulates engagement, inspires consumers to #share, and complies with industry and federal guidelines.
Cryptosocial
Cryptocurrency & Social Media Have Married and This is What It Looks Like Social media is a multi-billion-dollar industry where the platforms profit from user-generated content. Cryptocurrencies have arrived to end the exploitation. Cryptosocial: How Cryptocurrencies Are Changing Social Media surveys the history of social media and cryptocurrencies to show how these two unrelated technologies had a chance meeting that is changing the world. If you’re one of the millions of people growing tired of legacy social media and how they take advantage of their own users, this book will open your eyes to the alternatives offering greater happiness, more freedom, and better personal and financial security. Read this book and you’ll learn: What cryptosocial is all about. Which platforms and protocols you should pay attention to. Why cryptosocial media is the best alternative for Facebook, Twitter, and Snapchat. How to start using cryptosocial media. What you need to participate in decentralized social media platforms. And how you can profit from your own content, gain more control over your identity, and maintain security over your online data and personal assets.
The Alcalde
As the magazine of the Texas Exes, The Alcalde has united alumni and friends of The University of Texas at Austin for nearly 100 years. The Alcalde serves as an intellectual crossroads where UT's luminaries - artists, engineers, executives, musicians, attorneys, journalists, lawmakers, and professors among them - meet bimonthly to exchange ideas. Its pages also offer a place for Texas Exes to swap stories and share memories of Austin and their alma mater. The magazine's unique name is Spanish for "mayor" or "chief magistrate"; the nickname of the governor who signed UT into existence was "The Old Alcalde."
