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Information Marketing
  • Language: en
  • Pages: 245

Information Marketing

  • Type: Book
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  • Published: 2016-05-23
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  • Publisher: Routledge

The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment. In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. As well as being thoroughly revised and updated, themes that are more fully developed include: e-service, self-service, customer relationships, online branding, online marketing communications, measuring online activity and customer relationship management systems. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies.

Organizing Knowledge
  • Language: en
  • Pages: 396

Organizing Knowledge

The fourth edition of this standard student text, Organizing Knowledge, incorporates extensive revisions reflecting the increasing shift towards a networked and digital information environment, and its impact on documents, information, knowledge, users and managers. This is a key introductory text for undergraduate and postgraduate students of information management.

Organizing Knowledge
  • Language: en
  • Pages: 349

Organizing Knowledge

  • Type: Book
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  • Published: 2017-05-15
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  • Publisher: Routledge

The fourth edition of this standard student text, Organizing Knowledge, incorporates extensive revisions reflecting the increasing shift towards a networked and digital information environment, and its impact on documents, information, knowledge, users and managers. Offering a broad-based overview of the approaches and tools used in the structuring and dissemination of knowledge, it is written in an accessible style and well illustrated with figures and examples. The book has been structured into three parts and twelve chapters and has been thoroughly updated throughout. Part I discusses the nature, structuring and description of knowledge. Part II, with its five chapters, lies at the core of the book focusing as it does on access to information. Part III explores different types of knowledge organization systems and considers some of the management issues associated with such systems. Each chapter includes learning objectives, a chapter summary and a list of references for further reading. This is a key introductory text for undergraduate and postgraduate students of information management.

Marketing
  • Language: en
  • Pages: 47

Marketing

SCM is a rapidly emerging paradigm that is transforming the organization of business operations as firms seek ever new and innovative ways of finding the elusive mantra of competitive advantage. Little work to date has been undertaken on the creative sector. This e-book hopes to address this, by offering some interesting and informative exploratory work in different areas of the sector. One aim was to offer some insights and lessons that could be drawn on by the wider business community.

Richmond, London
  • Language: en
  • Pages: 633

Richmond, London

  • Type: Book
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  • Published: 2008-08
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  • Publisher: MBChattelle

Hacket, ex-UK Secret Intelligence Services (SIS), is in London waiting for a private kill assignment to proceed. His old boss, Charles Grimshaw sidelines Hacket as an SIS 'retread' to infiltrate the Gorgih German organised crime operation intent on acquiring personal identity and biometric data for black market resale. The Berlin based Gorgih family, headed by Michealov Gorgih, recruits Deborah Peers to establish a computer hacker operation in the back streets of Richmond, London. Michealov's brother Romanov and stepsister Saranda support the decision. However, each have their own agenda to profit from the stealing of encryption and biometric data from the UK based and financially struggling...

Leadership
  • Language: en
  • Pages: 249

Leadership

Using theoretical concepts and models, coupled with practical tools, this book encourages readers to think about their own leadership and the leadership provided by others around them as the basis for continuing improvement in management and professional practice.

Leadership of Pedagogy and Curriculum in Higher Music Education
  • Language: en
  • Pages: 302

Leadership of Pedagogy and Curriculum in Higher Music Education

  • Type: Book
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  • Published: 2019-01-10
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  • Publisher: Routledge

Leadership of Pedagogy and Curriculum in Higher Music Education is the second of a two-volume anthology dedicated to leadership and leadership development in higher music education. Fifteen authors write from multiple countries and contexts, exploring pedagogical and curricular leadership challenges and successes from around the globe. They draw attention to the dynamics of pedagogical approaches which encourage learners’ deep and agentic engagement, considering the sustainability and scope of such interventions while highlighting positive frameworks and approaches. As with its companion volume, Leadership of Pedagogy and Curriculum in Higher Music Education includes student commentary in which student contributors give concrete ideas and recommendations for facilitating and strengthening leadership development through practical and equitable strategies with students, communities and colleagues. The outcome is a collection of essays designed to offer student musicians, higher education teachers and institutional leaders theoretically informed and practical insights into the development and practice of leadership.

Mind That Child
  • Language: en
  • Pages: 219

Mind That Child

‘There is always a baby for whom you can feel happy at what they have achieved, or sad when things go wrong. There are always parents to help through an incredible journey . . . I am, I know, a very lucky man.’ Leading paediatrician Dr Simon Rowley has committed almost all of his working life to the care and wellbeing of children. In Mind That Child, Rowley provides a rare glimpse into what it means to be entrusted with the most precious of responsibilities – a young human life. Charting his decades of medical experience, Rowley touches on an array of issues, from the high-stakes management of tiny pre-term babies to the serious impacts of drugs, alcohol and technology on developing minds. Real-life cases and practical advice are interwoven throughout a candid, compassionate narrative. What’s revealed is a tender and profound portrait of a medical professional at the very centre of what matters – a doctor who always adopts a humane, holistic view and who writes openly about the personal impact of a career in medicine. A must-read for any parent and a wonderful insight into the high-pressure medical world.

Being an Information Innovator
  • Language: en
  • Pages: 209

Being an Information Innovator

Whilst there is no shortage of professional literature discussing the changing nature of libraries and information organizations in the digital age, words such as innovation, entrepreneurship and creativity make only occasional appearances. Considerable change and innovation has already been achieved, and a future in which all information resources, including books and archives, will be accessed in digital format poses even greater challenges for information professionals. The ability to move into uncharted territory, engage in and enjoy innovation, create radical new visions, and manage resources in risky environments will be essential. This groundbreaking book is the first to discuss and a...

Rituals of Mediation
  • Language: en
  • Pages: 262

Rituals of Mediation

A timely consideration of the meaning of transnational cultural interactions today. In an era of increasing globalization, the cultural and the international have borders as permeable as most nations'--and an understanding of one requires making sense of the other. Foregrounding the role of mediation--understood here as a site of representation, transformation, and pluralization--the authors engage two specific questions: How might we make theoretical and practical sense of transnational cultural interactions? And how are we to understand the ways in which the sites of mediation represent, transform, and remediate internationals? Accordingly, the authors consider international issues like security, development, political activism, and the war against terrorism through the lens of cultural practices such as traveling through airports, exhibiting art and photography, logging on to the Internet, and spinning news stories.