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Rapid Response Advertising
Delving into a new approach to advertising, Ayling explains the science of memes--self-explanatory symbols that represent a complete idea and impact behavior, such as "Nike--Just do it." He shows how memes are used in the rapid response system of advertising to engage the consumer through identity, emotion, influence recall and communication. 12 charts.
Australian Films
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Gender
Surveys gender across a range of languages. For class use and as a reference resource for students and researchers in linguistics.
A Surreptitious Undertaking
When shell-shocked soldiers disappear and die at a sanatorium, Arabella Stewart again joins Jax Hastings to investigate. This time, they are in more danger than ever because both of them must go undercover—Jax as a patient and Bella as an employee. When Jax disappears, Bella works against time to rescue him and solve the case.
Fragmentation and Repair
Discover the rich creative possibilities of fragmentation and repair in textile art. Fragmentation and repair are two of the biggest buzzwords in textile and mixed-media art. In this fascinating book, renowned artist Shelley Rhodes explores both concepts, with a wealth of fresh ideas and practical advice. Drawing on her own practice, Shelley explains how she reconstructs and reassembles cloth, paper and other materials to create new pieces, often incorporating found objects and items she has collected over the years to add depth and emotional resonance. From piercing and devoré to patching and darning, techniques include: Fragmentation of materials, text and image. Repair using darning and ...
The Post-Modern and the Post-Industrial
The first book to provide a critical survey of the many different uses made of the term post-modern across a number of different disciplines.
Reference and Computation
On scrutinising how we refer to things in conversation, we find that we rarely state explicitly what object we mean, although we expect an interlocutor to discern it. Dr Kronfield provides an answer to the two questions; how do we successfully refer; and how can a computer be programmed to achieve this?.
The Kaleidoscope British Christmas Television Guide 1937-2013
A Guide to British television programmes shown at Christmas time, throughout the years.
Artist Boss
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Annual Report
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